bridal beauty
Frommanicures tomassage, body toning to brow
shaping,weddings can provide beauty professionals with amultitude of business opportunities.
Weddings have always been big business, and in spite of the economic doomand gloomin recent years the industry shows no signs of slowing down. For beauty professionals, weddings simply offer an abundance of lucrative opportunities. Fromtraditional stand-alone treatments to tailor- made packages, where weddings are concerned every aspect of the salon can be utilised.
As themain attraction, we’re all aware that the bride is undoubtedly the star of the show, but nowadays she’s not the onlymember of the wedding partymeticulously planning their pre-wedding beauty
regimes.The pressure to look fabulous on the big day can be overwhelming for all concerned. Bridesmaids,mothers of the bride/groom, family, friends, even the groomand best men, all want to look picture perfect and thus will be calling on the services of beauty professionals.
This increased demographic could explain why the beauty industry has continued to enjoy profitability within this particular sector, as Gill Hardy, Overseas Development Manager for Universal ContourWrap explains: “We have been doing some research on the bridalmarket recently and found that the average cost of a wedding in 2013 is £21,939, according to a study by You
andYourWeddingmagazine.The increase is up 14%since 2009 and is attributed to the popularity of pre-wedding bridal beauty treatments.”
In terms of your business this is excellent
news.As the list of potential clients continues to broaden so does the plethora of treatments you can offer, all catering to suit their differing demands, time scales and budgets.
A great way in which your business can capitalise on the wedding season is by offering incentives to lure potential clients. One such option is to consider creating
packages, alongside your established beauty menu, which specifically target the bride and her
party.These can include a wide range of experiences such asmake-up application,manicures, pedicures, brow shaping, tanning, body toning,massages – the list is endless and could ultimately prove highly profitable. By drawing on your own industry knowledge and past dealings with clients, you can design a package that includes a comprehensive list of themust- have treatments that any wedding guest would require in preparation for the big day.
Alternatively, bespoke packages can be created allowing you to address the client’s personal concerns and thus implement a tailor-made treatment plan just for them. Why not also consider designing packages to target different age groups and sexes included in the party?Themothers of happy couplesmay be looking for relaxing and revitalising anti-ageing treatments, whereas groomsmay want to focus onmale grooming and skin care.
With endless possibilities available, we’ve outlined a selection of treatments, experiences and products to provide inspiration when creating your own wedding packages.
the countdown begins...
When it comes to beauty preparations, it’s never too early to begin and brides in particular will start to consider their options months in
advance.After all, this is the biggest day of their lives and theirmoment to bask in the spotlight. For brides it’s essential they plan ahead in order to address anymajor concerns regarding appearance.
Aside froma sensational dress, the best accessory any bride can have is radiant skin. A fresh, clear and glowing complexion exudes health and happiness. In order to achieve this, a course of facial treatments implemented at least sixmonths prior to the nuptials can combat amultitude of issues. Problems such as fine lines, blemishes, dark spots and dryness, can all greatly diminish confidence, yet they can be tackled with a
professional skin care
regime.These particular treatmentsmake a great starting point for your beauty packages and can cater for allmembers of the wedding party.
For picture-perfect skin, Dermalogica’s Active Resurface 35 is a 45-minute resurfacing treatment that is completely customisable to individual skin requirements. It provides intense resurfacing to stimulate cell renewal and cell turnover whilst helping to treat skin concerns such as pigmentation, uneven skin tone, dehydration and premature ageing.
A benefit of the treatment is the lack of inflammation, tissue damage and peeling generally associated with intense resurfacing
treatments.As a result, an interval of only one week is all that is necessary between appointments when partaking in a six-course treatment plan.
The Living NatureManuka Honey Express Facial Starter Kit fromBotanical Brands uses 100%certified natural products that draw on the skin-beneficial properties of some of New Zealand’s unique botanicals. Beauty professionals can offer the facial as a stand-alone treatment or include as part of an overall package of luxurious face and body care experiences.
The 30minute treatment combines the action of the warmManuka Honey, renowned for its ultra-nourishing, hydrating and healing benefits, with Living Nature’s massage techniques to leave skin smoother, softer and
revitalised.The starter kit includes the 11 clinic products needed to carry out the treatment, including the warmManuka Honeymask and two Rose quartz crystal wands that are used to create a unique facial massage with the product.
For brides with a delicate complexion, the IonzymeActiveVitamin Facial from Environ Skin Care is suitable for even the most sensitive of skin types. It works by a powerful combination of pulsed electrical current and low-frequency sound waves, high-dosage preparations of anti-ageing and re-hydrating vitaminsA and C. By boosting the penetration of potent anti-
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