marketing tanning
tricks tan by clairematthewman
Aswe head into the Summer months, it’s time to look at what tanning services you offer and prioritise your marketing efforts accordingly.
Tanning is big business no matter what time of the year, but when the sun starts to shine many clients start thinking about getting their body in tip- top condition ready to flaunt it in their best Summer clothes.
“The tanning industry is most definitely a seasonal business with the period from May to August being the most successful, after all this is the time of year when most of us start to become more conscious of our bodies not having the sun-kissed glow we would like,” remarks Marie Hills, Business Development Manager for Sunjunkie.
But, with a plethora of tanning options available and a seemingly constant battle against negative press across all types of tanning, it can be difficult to
know where to start when it comes to marketing your tanning services.
“Successful tanning salons and tanning services within a beauty salon have a number of key factors,” explains Gary Lipman, Managing Director of Ergoline UK and Chairman, The Sunbed Association.
“A good location; good equipment; properly trained staff and a marketing strategy all helps, but understanding why people want to tan and being able to provide them with the right information and advice about achieving their tan responsibly is a great marketing asset,” Gary adds.
Marie agrees: “Both UV, [manual] and spray tanning have a strong place in the market and offering this choice is important so long as it is backed up with expert advice and staff who can customise services for your clients.”
110 GUILD NEWS
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