IPL&laser hair removal
“80%ofwomen seeking awell groomed bikini line are nowopting for Laser hair removal”
- Courthouse Clinics
Hair removal is no doubt a mainstay for a majority of beauty salons; clients – both male and female - will always want to be rid of body or facial hair, particularly at this time of year.
Whilst waxing will always be a popular choice, nowadays clients are becoming more technologically-savvy and beginning to demand treatments which not only offer longer term results but also a significant reduction in pain, which can often deter some clients from undertaking waxing treatments on their most intimate areas.
What’s more, since deregulation of the use of class 3b/4 Lasers and Intense Pulsed Light (IPL) systems in cosmetic applications in 2010, which means that annual fees no longer need to be paid to the Care Quality Commission (CQC), salons are able to offer treatments at a more competitive price, helping the demand to grow further. “More people are having IPL hair removal now than five years ago and because it has become more widely available the treatment prices have come down,” explains Sarah Hickey at Program E>O.
According to Courthouse Clinics, 80%of women seeking a well groomed bikini line are now opting for Laser hair removal, with over half (56%) opting for a Brazilian. Just fewer than 25%of women go one step further and opt for complete hair removal with the Hollywood, say the Clinic group which is headed by Dr Patrick Bowler, co-founder of the British College ofAesthetic Medicine. The remainder of clients
surveyed chose a Basic Brazilian, involving hair removal from just outside the bikini or underwear line and which takes just 10 minutes treatment time with four to six sessions required.
Brazilian is for those who regularly remove all hair but leave a small vertical strip or triangle just above the vaginal area, and can completed, say Courthouse Clinics, in approximately 15-20 minutes. Hollywood removes everything, everywhere and is becoming increasing popular with women who are finding this to be a hygienic, low maintenance hair removal choice, they say.
Although light-based hair removal requires commitment from your client to complete a full course of treatments and doesn’t produce instant results, the long- term effects are impressive. Now, as they prepare for the Summer sun, is the perfect time to gauge client feedback to your current hair removal methods, and see if clients would be prepared to invest in major results for the future.
“Every woman wants silky, smooth skin that’s fuzz and fuss-free, but never more so than in the Summer months,” says
Ecolite’s Susan Jaffer. “As an antidote to frequent shaving, and the abrasion this can cause, IPL can render [clients] hair- free for the whole of summer.”
Investing in new equipment is not something that you, as a salon owner, should undertake lightly. However, increased demand and competition means that investing in light-based hair removal equipment is now more affordable than ever. “It used to be that buying an IPL was like taking out a second mortgage, but the key to a good
IPL hair removal business is recognising the treatments that your customers want and targeting and focussing on that. If you have a good waxing business then IPL hair removal is for you,” says Sarah Hickey.
In addition to the bikini-line, treatment areas for women commonly include the underarms, bikini-line, legs, excessive facial hair and forearms, and for your male clientele, treatments are popular on the chest and back although treatment is also possible on the face.
It’s also worth noting that majority of systems will enable you to also offer skin rejuvenation for age spots, hyperpigmentation and thread veins, treatment ofAcne and the treatment of Pigmented Lesions including birthmarks, flat moles or sun spots, meaning your investment will enable you to radically grow your salon’s services.
laser or IPL?
“Both Laser and IPL technologies are essentially designed to achieve a similar outcome in relation to hair removal but, although they are often referred to in the same context, they are very distinct,” explains Susan.
“Both work on the basis of ‘selective photothermolysis’, which utilises light energy on a specific wavelength to
selectively heat the melanin pigment found in the hair follicle (as opposed to the melanin in skin), to the point that it is rendered unable to grow another hair. Both use a handpiece to omit the energy/light and both can result in the permanent reduction or removal of hair.”
GUILD NEWS 79
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