Sales and pricing Super-prime
We witnessed strong investor activity on the fringes of the super-prime locations, but what of the super-prime itself? If we look at the last column of Table 9, the percentage of units sold averages at around 64% across
Table 9: Prime market
Completed or under construction 2012 City
Kensington & Chelsea Westminster
Completed or under construction 2011 City
Kensington & Chelsea Westminster
Active schemes 4 6
10
Active schemes 3 7
13
Units 449 469 577
Units 353 145 557
Units sold in 2012 68
278 241
Units sold in 2011 84 30
254
Units sold in total 270 288 403
Units sold in total 271 44
319
% of units sold 60% 61% 70%
% of units sold 77% 30% 57%
the three boroughs. Compare this with the overall inner London average of 40%. Map 4 shows the developments. Clearly, if it’s prime, it will sell.
Map 4 Prime residential sites 2012
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