Industry Update
AER LINGUS AIR FRANCE HEINEKEN
Aer Lingus introduces ‘Sky Dine’
Irish carrier Aer Lingus has launched a new, premium three-course meal choice, called Sky Dine, for its Economy passengers on transatlantic flights.
The new menu was created by the airline’s head chef James Keaveney, in partnership with Sean Cotter from catering North America, and consists of three options, all served with a choice or red or white wine.
The Steak House meal comprises fillet of beef, sautéed potatoes with onion, spinach topped with tomato tartar, mushrooms and peppercorn sauce. There is also chicken stuffed with Irish black pudding, wrapped in bacon and served with colcannon and steamed root vegetables. Chocolate mousse by Irish chocolatier Lily O’Brien, or cheesecake is served for dessert.
A lighter option is cod topped with a salsa verde crust, served with baby potatoes and steamed fresh vegetables and a dessert of seasonal fruit salad.
Speaking of the new product launch, director of retail, Caroline Hanly said: “All customers receive a complimentary meal on board our transatlantic service but with Sky Dine, additional choice is available for customers who wish to upgrade their dining experience.” Customers travelling on USA flights can pre- order up to 90 days in advance of travel, while making their booking or by adding it to an existing one via the ‘Manage Booking’ facility.
www.aerlingus.com
Air France’s Ritz chef
Michelin-star French chef Michel Roth is the new ambassador of French cuisine on Air France’ ex-Paris long haul flights.
The renowned chef, who earned his Michelin Star as head chef of the Ritz Paris’ L’Escadon restaurant, will present six main dishes to the airline’s Business passengers.
Roth’s cuisine is described as a mixture of authenticity, simplicity and humanity, and has its roots in local French produce. Dishes include: pollack with lemon zested mussel juice, menton confit and simmered green vegetables or chuck braised beef, black truffle sauce, sautéed asparagus and porcini mushrooms. Michel Roth follows in the footsteps of Joel Robuchon and Guy Martin who previously created signature dishes for Air France. In 1991, Roth won the Bocuse d’Or Award and the title of ‘Meilleur Ouvrier de France’.
Air France and Servair were also delighted when a French chef, Thibaut Ruggieri,won the 14th annual Bocuse d’Or, an international cooking contest between 24 countries and chefs which they sponsored this February in Lyon. Thibaut Ruggieri impressed the jury, chaired by Paul Bocuse, with his ‘turbot in white butter with beads of herbal infusion’ and ‘Irish beef done Rossini-style with a delicious truffle soup’. He took gold ahead of Denmark and Japan, thereby bringing the highest distinction in world gastronomy home to France for the 7th time.
www.airfrance.co.uk
Heineken serves Viking
Heineken Global Duty Free has introduced an enhanced version of its Beers of the World sales concept to Viking Line’s new ferry. Viking Grace went into service in January 2013 and features ‘Shopping world’, the world’s largest floating tax free shop. Heineken GDF, together with Jordan Design Ltd, developed the latest Beers of the World concept to add value to this shopping experience, by creating an engaging in-store destination and encouraging trial and purchase through interactive and educating elements. Passengers are able to purchase ‘Beers of the World’ such as Krušovice, Sol, Newcastle Brown Ale, Desperados, Affligem and Murphy’s Irish Stout, as well as Heineken® can and bottle packs and Heineken® Draught Keg.
There is also the tasting bar and the Heineken® Tap Challenge, where passengers have the opportunity to pour a virtual Heineken®. The concept benefits from product and packaging variety, uses promotional mechanisms, customised shelf-fitting and provides direct communication to the shopper. Another innovative aspect is the gravity shelves, which ensure bottles are always in front. Manager of global duty free, Sean McNaughten said: “Research shows us that there is an increasing desire for more variety in beer in travel retail. Heineken is leading the way with concepts such as Beers of the World, which add value to the shopper’s experience by creating an engaging in-store destination.”
www.theheinekencompany.com
www.onboardhospitality.com
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