LSG Sky Chefs FOCUS ON
Being global, thinking local Jo Austin goes behind the scenes at LSG Sky Chefs to find out how the company maintains a leading position in the industry
OBH: How can a company as big as LSG Sky Chefs claim to know local markets around the world? Having a presence in 52 countries gives us a wealth of local knowledge; the company has the most expansive network in airline catering.
Said Erdmann Rauer, cso and member of the Executive Board, LSG Sky Chefs : “Through operating in nearly every part of the world, our global presence encompasses a rich mixture of cultures, experiences and flavours. We tap into the local and regional knowledge our network provides in order to support our airline customers in identifying the wishes of their guests and turning them into great products and services onboard. By achieving this we support airlines in differentiating themselves through their offering, strengthening their brands and being ambassadors of their cultures around the world.”
Why is it so important for an airline to have this “local knowledge?” To be successful, an airline needs to reach its guests. That means that to stay at the forefront of the industry you need to cater to their very specific tastes, which are influenced by their unique backgrounds and individual preferences. At LSG Sky Chefs we promise to deliver the taste of the world to make your customers’ day better by providing the services airlines need and passengers want. We offer complete solutions from a single source, guaranteeing satisfaction at each end of the equation. Moreover, the offering is not just limited to catering. It covers a wide range that includes equipment, logistics, onboard retail management and lounge services.
So how does LSG Sky Chefs know how to meet these very specific needs? We do it by translating our global reach into local knowledge. Quality, authenticity and originality are guaranteed by experts in ethnic cuisines
Erdmann Rauer - chief sales officer and member of the Executiver Board Michael Wahl - vice president product marketing
who travel the world training their peers and aligning processes and recipes while sharing best practices and new ideas.
Each airline and its guests are unique, which is why LSG Sky Chefs believes the service onboard should be too. Said Michael Wahl, vp product marketing, LSG Sky Chefs: “We begin with the airline itself when it comes to designing new products and services, whether they are menus, equipment or logistics. Who are they, their passengers, competitors and what do they represent? In order to answer these questions, the company taps into its deep well of expertise
about global and local trends, the best ingredients and materials and operational know-how.” LSG Sky Chefs then creates specific solutions for each customer. With the ultimate goal of making passengers happy, they look beyond the time they spend onboard focusing on the entire travel experience, from booking the flight, through the airport, to arriving at the final destination.
Translating knowledge into great products Even after more than 70 years in the business, LSG Sky Chefs continues to break new ground in an industry that is more global than ever, but where satisfying the individual tastes of customers requires an increasingly authentic local touch.
Something new is about to arrive Visit LSG Sky Chefs at the World Travel Catering and Onboard Services Expo, Hall B4, 4C30.
www.onboardhospitality.com 43
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