AIRLINE TRENDS
Clockwise from left: Flyhidrate’s scientific drinks; low-calorie meals on Korean Air; Exercise in the air on China’s Spring Airlines
In-seat yoga, meditation, exercise Qatar Airways has teamed up with wellbeing guru Deepak Chopra to produce a Fly Healthy, Fly Fit guide that offers passengers customised Ayurvedic exercise and meditation techniques. London-based Yocalm Media aims to improve passenger wellbeing by providing 'Pure Inflight Relaxation & Wellbeing' sessions and Yocalm’s managing director Jamie Newland claims that Thai Airways and Hong Kong Airlines are gearing up to roll out the service. On a similar note, Virgin Atlantic has been offering 'meditainment' sessions, produced by Wellmind Media, via its IFE system for several years.
Taking an alternative approach, Shanghai- based budget airline Spring Airlines has deployed its flight attendants to actively encourage passengers to perform inflight exercises. Meanwhile, passengers onboard Scandinavian Airlines long-haul flights, can hang from a ‘stretch bar’ installed between the Premium Economy and Business cabin in order to stretch their backs.
Onboard catering
Responding to a growing passenger demand for healthy inflight food options, many airlines have been moving towards serving lighter meals with lower fat content and less seasoning, while airlines such as Emirates, Aeroflot and China Airlines show the calorie count for most of their dishes on the menu. Korean Air has gone a step further and offers passengers in Economy a low-calorie salmon salad, or noodles dish, with the calorie-count prominently displayed on the packaging. The popularity of functional beverages – drinks that contain an active ingredient that provides specific health benefits – has been developed by companies such as Vitalit, Flyhidrate and 1Above. Aimed at air travellers, they claim to reduce the symptoms associated with flying at high altitudes and changing time zones, such as dehydration, dry eyes, and reduced blood circulation.
Amsterdam-based Vitalit Laboratories’ FlyFit Flow drink has been scientifically proven to
contribute to healthy blood flow for up to 18 hours using the functional ingredients of a tomato seed (see page 82 for more on FlyFit). Flyhidrate has coined the phrase ‘Multi- Beverage System’ to describe its product, which tackles three negative effects of flying – dehydration, radiation exposure and poor circulation – through three separate drinks. The New Zealand-based company started in 2009 and worked with the School of Physical Education and Department of Food Science at The University of Otago to develop its active ingredients – including hydrating electrolytes, the same bioactive tomato extract used by FlyFit (Provexis Fruitflow), and a combination of anti-oxidants and vitamins to boost bodies against free-radical damage. This includes high ORAC-scale (oxygen radical absorbance capacity) fruit extracts and de-toxifying selenium.
The drinks are used by the All Blacks rugby team of New Zealand, sold widely across Asia Pacific airports and are being trialled by Etihad and other major airlines. Flyhidrate continues to work increasing its global coverage and will attend this year’s WTCE. Here, the company will launch its new powdered formulations and associated packaging, galley packs for crew and multi-flight packs for frequent flyers and athletes.
Raymond Kollau is founder of airlinetrends. com, which monitors the global aviation
industry for product and service innovations launched by airlines in response to changing consumer behaviour.
Airlinetrends.com reports its findings in a free monthly trend brief and can be booked for corporate trend sessions.
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