skin smart
SkinFirst Systems... U
SkinFirst Systems... Unrivalled anti-ageing and hair removal technology
Unrivalled anti-ageing and hair removal technology W
Without doubt the most advanced and safest multi-purpose technology on the market today. Superior and more comfortable than IPL® and traditional laser technology, one machine can treat all of the following:
• Hair removal • Acne • Pigmentation • Thread veins • Rosacea • Photo rejuvenation • Cellulite • Slack skin on face and body • Large pores • Lines and wrinkles
Full Training and support. Flexible purchase and rental options.
Call or email now for this huge income generating opportunity.
01925 261650
contact@skinfirstsystems.co.uk www.skinfirstsystems.co.uk
SkinFirst systems
men like equipment
Another excellent way to spark interest andmakemen feelmore comfortable with the whole salon experience is to put an emphasis on the available
technology.Men have a natural relationship withmechanical gadgets and tools, and have an instinctive fascination to know and understand how things
work.As such, they are drawn tomachine-oriented treatments likeMicrodermabrasion andMicrocurrent facial toning - it's interesting and it'
smasculine.After all, it'smuch easier to walk into the pub and report you have had aMicrocurrent facial toning treatment with electrical current than it is to explain that you have just experienced a relaxing champagne and caviar facial!
Machine-based treatments are so interesting formen, that on their own accord and without prompting, they'll discuss their experience with
othermen.Yes,men too are capable of word ofmouth.
men follow directions
Unlike women, this generation ofmen have not been groomed and educated about skin care during their entire
lives.As amatter of fact, they have been taught that skin care is for women, and the bar of soap in the shower is their one-stop cleanser for both skin and hair!Most therapists don't think about educating theirmale clientele about daily skin care and take-home prescriptions because their perception of the man is also the one-stop bar of soap.
You will find thatmostmen are very literal and
simple.They have a tendency to follow directions to aT, especially in unknown territory. Inmost cases, they are completely uncontaminated and unbiased with regard to homecare products because it's likely that they have never used daily skin
care.They are naturally simpletons and will rarelymix products or go outside of your
prescription.This is a dreamcome true!The average female clientmixes with aminimumof five different product lines together on a daily basis and will usually have her own evolving skin care philosophy.
are your efforts working?
When in doubt, use the business technique known as PostMarket Surveillance. It involves takingmen of different ages and backgrounds and inviting theminto the Spa or salon experience.
• Permanent Hair Reduction • Photo Rejuvenation • Facial Thread & Spider Veins • Pigmented Lesions • Rosacea • Sun Damaged Skin • Vascular
Pulsar Treatments the New Generation are happy to announce the launch of our new Pulsar Duo and Pulsar Smooth. Speak to us today about our new financial options to purchase/lease equipment, special upgrade offers or trade-in prices. All new exciting college packages are also available.
Create a survey for themto complete after the treatment that encompasses the entire menu -merchandising; comfort of the reception; straight forwardness of the instructions like changing, where to go, what to do; quality of the service; what they learned about skin care and how or if they will implement the skin care regime that they were educated in and when and if they would come back.
I suggest that you get a portion of the surveys filled out privately, and an equal proportion completed bymanagement during an actual interview. Having both types of surveys ensures amore consistent and true
response.The surveys should be tallied, reviewed and acted upon.
Once aman finds a path, he will follow it
indefinitely.Men don't like change, especially when it comes to a subject that they have little natural inclination for - like beauty. So join the revolution.
Stand Number: H66
David Suzuki is President of Bio Therapeutic Inc., and has been an active licensed member of the aesthetic industry for 20 years. For more information,
telephone 01788 220 458 quoting Guild News or visit
www.bio-therapeutic.co.uk
Contact:
june@pulsaripl.co.uk www.pulsartreatments.co.uk 84 GUILD NEWS
For more information circle enquiry card
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For more information circle enquiry card
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