holistic&beauty
emotionally and spiritually. The term alternative medicine is also often used, but is more likely used to refer to therapies that are used instead of conventional medicine such as Herbalism and Homeopathy. The term CAMis also often used, an abbreviation of Complementary andAlternative Medicine.
"Bridging the gap between the Holistic and Beauty worlds has never been more important in our fast-paced society," says Liz Badger, Owner of Face The World. "Beauty is no longer only skin deep! Clients of course want and deserve to see results-driven modern products and treatments, which have their rightful place in the heart of the industry. The next stage forward is to also focus on results that go deeper than the surface - by encompassing the person and senses as a whole".
Marie-Louise adds: "In years gone by beauty and holistic therapies used to be kept quite separate, largely due to the audience they once
attracted.Although this was always very stereotypical, it was once considered that the high street salon would attract the 'girly girl' where as the holistic therapy centre would attract the more alternative clientele; this really is not the case.
"Thanks to media sources, such as the Internet, holistic therapies have been brought to the forefront of people's attention and allowed an education and understanding of how such therapies work and can aid everyone's lives. That is not to say that all therapies are readily received and understood - Reflexology for example has become very 'every day' with most people having now experienced it, yet Reiki is not so popular and this is largely down to lack of understanding rather than the fact it is ineffective because that is not the case. When performed by an experienced Reiki practitioner Reiki really can have profound results."
ancient origins
Holistic and Complementary Therapies have been developed over many centuries across the globe, by the Ancient Greek,Middle Eastern, Chinese and Indian civilisations, each of which created their own therapies.
It is believed that the Chinese knew about energy flowing through the meridians over 4,000 years ago, leading to the development ofAcupuncture. Meanwhile, in the Indian sub-continent Ayurveda was developed around 5,000 years ago. NativeAmericans created Hopi Ear Candling as well as herbal remedies similar to those developed by 'wise women' in Europe, who were often persecuted as witches.
Today, Holistic and Complementary Therapies are widely accepted within society, although they can still hold a sense of mysticism for some leading to a misunderstanding. These treatments will never claim to 'cure' an illness and as a therapist this is something you should never allude to. For many conditions Holistic and Complementary Therapies may help to alleviate symptoms thus making an individual's condition more comfortable whilst they continue to undergo conventional medical treatment.
"Many Holistic treatments don't just focus on symptom alleviation, but stimulate a deeper healing from within the self, often through traditional, ancient remedies long-forgotten or dismissed by modern society - and a big bonus is that they can still be suitable for any person or skin type," Liz explains.
Marie-Louise adds: "Many professional beauty suppliers have started to address this combination of Beauty and Holistic in the treatments that they have designed for use with their products. It has become common practice for companies to offerAromatherapy based facials, and more companies are designing body treatments that incorporate pressure point massages to the feet over reflex points, and even steamed herbal packs as were traditionally used in Thai Massage."
You can combine many Holistic and Complementary Therapies with traditional beauty treatments to help create a completely bespoke experience for your client, or design individual treatments that are unique to your treatment menu.
For example, Face theWorld's holistic facial massage combines both traditional and cutting edge ingredients within a blissful, multi-sensory, one-hour massage
routine.As each country
changes, so does the bespoke music, product, technique and fragrance / aroma, giving a truly cultural and believable experience. "The products are paraben- and cruelty-free, suitable for all skin types and have been blessed with rose quartz crystals and loving intention," explains Liz.
therapies in your salon
There are some Holistic and Complementary Therapies that have now become very mainstream and which you are likely to already be offering to your clients, perhaps not even recognising their origins.
Whilst at college, every beauty therapy student will be taught massage.What has become a staple and popular treatment in the salon actually has its roots as a sacred system of natural healing.
According to
www.naturalhealers.com: "The earliest written records of massage therapy were discovered in Egypt and China. Tomb paintings in Egypt depict individuals being kneaded by others.
"Chinese massage methods originated from the principle that diseases and illnesses arise due to a deficiency or imbalance in the energy in specific pathways or meridians that represent physiological systems. Through massage and other specific bodywork techniques, energy will flow more harmoniously through these pathways, allowing the body to heal itself naturally."
EuropeanMassage, namely Swedish Massage, was developed in the 18th century by Swedish doctor Per Henrik Ling. Think of all of the treatments you offer;Massage - one of the most well- known and accepted Holistic and Complementary Therapies - will be incorporated into many of them, including manicures, pedicures, facials and body treatments.
The creation ofAromatherapy is thought to go back to 3500 BC inAncient Egypt where it took the form of aromatic medicine. Today practitioners use precious essential oils to create blends for myriad complaints from stress relief to skin
rejuvenation.Many of the skin care and body products you use in your
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