The winery hopes that stories such as these will strike a chord with readers, and that they in turn will post their own recollections and memories of the Swartland on the website. The campaign will run for eighteen months and will be supported by retail competitions and promotions.


To tie in with the campaign, Swartland has recently refreshed their look and is now sporting attractive, clean, vibrant new labels on their core Swartland Winery range as well as re-branding their top Indalo range as the Swartland Bush Vine range and introducing some limited-release Winemaker’s Collection wines made from small parcels of unusual wines.


The launch of the ‘My Swartland’ campaign anchors the winery right in the very hearts and lives of the people and places it celebrates, and ensures that Swartland Winery will continue to play a vital role in the journey of this vibrant and dynamic region, as it goes from strength to strength.


Swartland Winery’s Tasting Room is open Monday to Friday from 08h00 to 17h00 and Saturdays from 09h00 to 14h00. Call +27 22 482 1134 or visit www.swwines.co.za for more information.


Visit www.myswartland.co.za to learn more about the people, places and wines that make the Swartland region so unique.


May 2012 | Management Today 45


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