BRICS and the unfolding process of business and leadership coaching
About the author: Bill Price
Master Executive Business Coach and strategic Facilitator and keynote speaker. Price was a columnist for the Sunday Times Business section on Coaching. He is a Master Executive Global Coach, Strategist and International Key note speaker. He serves on FORESIGHT, an international body of futurists that follow business and industry trends. He is also CEO of the Global-African Institute of Leading. Contact:
bill.price@
me.com
I
n a business world where leadership is constantly challenged to give directional clarity, executives have to be able to think contextually, and orchestrate change along with having the competence to create assimilation driven by emotional, spiritual and contextual intelligence. Their strengths are taxed with the leading of people enablement and engagement while ensuring that the organisation drives customer engagement and empowerment. As one CEO said, “The future is no longer what it used to be!”
Leaders continue, like anyone else in the business world, to get stuck in their competence and excellence as a comfort zone and need to be kept sharp and fully alive in the on-going drama of doing the good of the business. They require decisiveness without rushing into judgement and shutting off others’ views and valuable insights. If they do so, they stand the chance of limiting the total impact of collective potential that needs to be aligned to the tasks of making sense of good solid business in this ever-changing environment.
After lobbying, South Africa was finally admitted to the very exclusive BRIC Forum in December 2010. These emerging countries, considered to be economically significant, have a variety of coaching realities emerging in them.
Coaching and mentoring has walked the long road to freedom of existence and has transitioned from a fad and a “nice to have” to a well-organised and established leadership and management tool amongst others that have fought the good fight and walked the similar route to freedom of existence.
The International Coaching Federation in the USA submitted a global coaching report in 2012. Coaches from across the world participated and the feedback indicated that the profession as a whole has grown with an estimated 47,500 professional coaches generating close to $2 billion in annual income. Of these coaches, 85% reported to have active clients. The average annual income per coach was in the region of $20,000 per year, which included consulting nd training. According to the VIP Leadership and Strategic Coaching Institute, one of the top three training providers in South Africa, there is a clear definition between the differences in coaching, mentoring, training, consulting and counselling. The fastest growing areas were Latin America, the Caribbean, and other studies have also indicated the beginnings of growth in China and South Africa. When I contacted the ICF they indicated that their records indicate that there are 3 coaches registered from South Africa, 18 from other
May 2012 | Management Today 29
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