Industry Update CRYSTAL CRUISES
OAKFIELD FARMS SOLUTIONS EUROPE INFLIGHT DIRECT
Crystal Cruises adds Oriental comfort
Crystal Cruises has announced the addition of ‘Chinese comfort food’ to its Crystal Serenity ship. The menu of steamed dumplings, noodles, soups, fried rice and vegetables is a dinner option in the ship’s Tastes café. Under the direction of Malaysian chef Jennifer Pei Vun Lee, the programme began on Crystal Serenity’s 2012 World Cruise in January. The new menu has been in development
for more than 18 months. Crystal’s food and beverage team visited dumpling and noodle restaurants throughout Asia, researched head chefs and planned sourcing of ingredients Crystal vp of international sales, Philip Ordever said: “This simple, but exciting, menu provides a break from dinnertime ‘fine dining’. Luxury these days isn’t always about lavish; it’s more about authenticity.”
www.crystalcruises.co.uk
The new Asian option from Crystal Cruises
Oakfield gets chilled
Oakfield Farms Solutions Europe has broken new ground by launching two new chilled meal boxes on Virgin Atlantic Airways. The boxes, containing a morning breakfast
and afternoon tea are produced in a central production unit in London for use on Virgin’s long-haul, second service out of London. “In the UK, we are able to capitalise on supply
chain efficiencies associated with a relatively compact geographic area and highly modern and efficient infrastructure,” explains Paul Platamone, vp for Oakfield Farms’ worldwide operations. “Since establishing our business in the UK last year, we have come to appreciate the benefits of distributing products over a smaller geographic area.” Last autumn Oakfield Farms Solutions also launched ambient meal box programmes with bmi British Midland International, Thomson Airways Ltd, and easyJet.
www.oakfieldfarms.com
Chilled meals for Virgin Atlantic boxed by Oakfield Farms Solutions
InflightDirect
This new company set up by Thomas G. Mockler, formerly of Avid, supplies IFE headsets, amenity kits, pillows, pillow and headrest covers, and other inflight-service products directly from the manufacturer. Says Thomas: “I have been partnering with
the world’s leading manufacturing facilities for more than 25 years and my relationship with these factories has been built on trust and proven reliability. We are now able to give our customers factory direct pricing while removing the process of arranging the production, logistics and world-wide warehousing to our customers. “Our customers also have the option of being invoiced by InflightDirect or the factory, which ensures competitive pricing while keeping customers’ inflight product costs to a minimum.” The company is based in Rhode Island in the US.
www.InflightDirect.com
High volume inflight products
www.onboardhospitality.com 19
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