Jeremy Clark
celebrating 50 issues future gazing
is US domestic travel, but the economics will move us closer to it. It’s not all bad news though. The emergence
of the Premium Economy cabin, first pioneered by Virgin Atlantic, will grow as will J class cabin sizes as the premium carriers try and place more distance between themselves and the LCCs. Whilst airlines have changed to adapt to
this Brave New World, the caterers have been slow to react. It has been reaction rather than pro-action in most cases. The emergence of DHL catering services is good but they have just started and it will be interesting to see how they apply the same efficiencies to the complex requirements of First and Business products for demanding airlines. So, here are some prognoses for issue 100:
• The DHL/BA concept will grow and we may see copy-cat businesses try their hand at it. • The production models still in use in caterings in Mid-East, India, Africa and parts of Asia will slowly change to the European model of buy-in and ready-made as quality suppliers of these products evolve. • Aeroplanes will get faster rather than bigger and there will be more investment in comfort and service. I also predict some things will never change: • Airlines will never standardise their catering administration (even within alliances) to ease the burden to multi-carrier caterers. They will still arrogantly assume their way is best, failing to realise the savings achievable by cooperating with each other. • I’m also sure airlines will continue to waste vast sums by employing armies of know-it-all university graduates to go around the caterers demanding ‘open book’ costing (which it never ever is) instead of getting experienced caterers to negotiate the best quality for the budget. Who ever needs to know how long it takes a kitchen hand to chop salad. Ridiculous! Contact me if you want advice! Finally, I predict that idiot Western politicians
will still not have realised the benefit of air travel to the economy. More stupid taxes will be applied, runways and terminals will be denied and we will all have to suffer the ensuing misery. Issue 100 - gee, I can’t wait!
ROB BRITTON, AIRLEARN “The rising cost of energy and additional charges related to CO2 emissions will make flying more expensive, but its remarkable
usefulness to people everywhere – for business development, logistics, tourism, migration, and, simply, the joy of getting together – will not dampen demand. People will find the money to fly, even if it means foregoing the material, whether a new car or a SIM card for their mobile. Older airlines will finally manage to bring their costs in line with newer, leaner competitors, whose expenses will rise as they mature. And the range of onboard service offerings will continue to widen – in amenities, in who pays, and more. But in the end, the ability to traverse nearly 1,000 kilometres in an hour, safely and reliably, will remain a valued service to a varied market around the world.”
JAMES PARK, JPA DESIGN “Airport lounges have become increasingly important and this is set to continue. Regular travellers need a space to escape the hassles
of airports and reaching the lounge can be a real relief. A good lounge, well-designed, helps compensate for all the negative stuff at airports and make you feel it’s all worth while. In the future airlines will continue to use their lounges as a way to make a statement about the level of customer service they offer. They will be used to differentiate themselves from their competitors by making a strong reference back to their culture or by adding regional flavours which anchor them to their region. Bit by bit I think
You read it here first…
“Hygiene demands for airline caterers have never been more stringent and now include the challenge of the bio terrorism threat as experts suggest that the next terrorist attack could be on the nation’s food supply.”
50 iSSueS
Jo Austin, Onboard Hospitality Issue 06, July ‘03 C e L e B R A T i N G
www.onboardhospitality.com 11
©AIRBUS S.A.S 2010 ALL RIGHTS RESERVED - ELAL
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