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BettingBusinessInteractive • JANUARY 2012 Subscriptions:
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shaworth@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748
Advertising & Subscriptions: GB Media Corporation Ltd Bolton Technology Exchange 33 Queensbrook, Bolton BL1 4AY, UK Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748
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Trade Fair 2012 4th October
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Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and rec- ommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication.
LICENSING Trada in at Isle of Man
T
radaGames(Isle of Man Limited), trading as TradaCasino, has been granted a licence by the Isle of Man Gov- ernment’s Gambling Supervision Commission. TradaCasino directorTony Stewart-Lord said: “The licence from the Isle of Man allows us the opportunity to break into these markets, some which have an established e-Gaming customer base, and other new territories that offer great potential for online and mobile casino play- er development.”
John Shimmin MHK, minister for the Isle of Man Government’s Department of Econom- ic Development, said: “It is testament to the safe and secure environment the Isle of Man provides for new operators that we can attract high quali- ty new operators to use us as their major base.” JOHN SHIMMIN
MARKETING
Managing online advertising
dvertising network and online gaming group Media Corphas extended its partnership with Express Newspapers after signing a one year extension to the ex- clusive site representation agreement. Media Corp’s online advertising solutions company Eyeconomywill manage all third party online advertising for Express. As well as banner adverts, Eyeconomy will be seeking sponsorships and long-term partners for the site.
A publications
We’ve got gaming covered • Betting Business Interactive • International Casino Review • Games World
• Coinslot International
For media packs and advertising data contact
jsullivan@gbmedia.eu
server based gaming I
ncome Accessis adding a new Ende- molprogramme to its iGaming network: Benidorm Bingo. Based on the popular TV comedy, this affiliate programme of- fers affiliates competitive revenue share commissions tiered to 35 per cent, hybrid and CPA struc- tures. “After
www.betstone.com www.betstone.com
the successful development and growth of the Deal or No Deal Bingo on the Income Ac- cess network, it was without hesitation that
The contract will commence on 1 Febru- ary 2012, and continues its existing three year contract that commenced in February 2009. The contract has been historically worth £1m per annum in revenue and is ex- pected to generate similar revenues going forward.
Benidorm off to Income Access
we wanted a repeat partnership, with the goal of reaching the same success,” said Lisa Callow at Benidorm Bingo. The Income Ac- cess network provides iGaming operators with access to over 22,000 affiliates and a dedicated team of affiliate managers.
IDENTITY
Mansion extends GB partnership
M
ansion Gibraltar Limitedhas ex- tended its partnership with identity management expert GB Groupinterna- tionally. “It came as a natural choice after our five year fruitful relationship with GB Group for our UK customers. We now look forward to this extended relationship to cater for all our German, Swedish, Aus- tralian and Canadian customers as well,” explains Yaron Salinger, risk manager at Mansion.
GB Group’s Peter Murray said: “Our glob- al Identity Verification solution provides the ability to verify players at the very start of the relationship to ensure the company only accepts player registrations which meet the regulations set out by their licence.”
Featurespace gets plaudits
F
eaturespacehas been tipped to be a global game-changer in 2012, by Busi-
ness Weekly. The influential online title ap- plauds Featurespace for being ‘supremely well run’ and includes it in what it is calling a ‘golden generation’ of 21 Cambridge- based, technology companies. Using high-
REGULATION Rise in applications
lderneyhas experienced an excellent year for eGambling applications re- ceived and licences granted according to the island’s director of eCommerce. Robin Le Prevost said that at the start of the year it was difficult to foresee what the business environment was going to be like: “In com- mon with all other jurisdictions the middle of 2010 had been relatively quiet but we ended the year strongly. That growth has increased throughout 2011 and we are ab- solutely delighted with the activity attract- ed to Alderney.” The Alderney Gambling Control Commission contin- ues to work hard at establishing regula- tory agreements and Le Prevost be- lieves this policy is paying dividends.
A ROBIN LE PREVOST
ly accurate, real-time predictive modelling, Featurespace’s solutions provide business- es with unrivalled granular insight into cus- tomer activity. Business Weekly says: “It has taken the new world of behavioural an- alytics out of the research labs and made it commercially available for the first time.” Based on Bayesian Inference, Feature-
space’s analytics software continually learns about customers to create detailed and precise profiles, offering powerful ap- plications for fraud and risk management and marketing optimisation.
MARKETING Video V
contract for Virgin
irgin Gameshas signed up Vzaar as its video content technology provider. The com- pany will use the Vzaar technol- ogy to serve videos on all its casino, bingo, poker and mobile sites. Vzaar is renowned in the world of video technology and pro- vides professional quality online video platforms for a number of industries in- cluding media companies, e-commerce, web applications and non-profit organisa- tions. The new functionality provided by Vzaar follows a complete re-launch of all Virgin Games websites in September of this year. All Virgin Games sites, which in- clude Casino, Bingo and Poker, were re- designed to be more engaging for the user.
The latest introduction of video technolo- gy enhances the interactive and user friendly experience by allowing Virgin Games customers to see video previews of slot games before having a go via the demo play option.
Pierrick Leveque, head of acquisition at
Virgin Games, commented: “In the past year we’ve worked hard to improve our site navigation, usability and content qual- ity through large-scale site redesign proj- ects. Video was on the map from day one, and we’re delighted to have found in Vzaar a content technology partner flexible enough to accommodate all our video needs. We’re looking forward to a long and successful partnership.”
Notes for contributors: BBi welcomes the submission of articles for consideration by the editor with a view to publication. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk.
© GB Media Corporation Ltd, 2011
All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission given, full acknowledgement of author, publisher and source must be given.
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