52 B 2 B iGaming
SLOTS Net
POKER
Entertainment celebrates record
recognition B
jörn Krantz, acting president and CEO at Net Entertainment, is pleased that a prize of
£10,272,600 won on Net Entertain-
ment’s progressive jackpot slot Mega For- tune on
Betsson.com, has been officially recognised as the largest jackpot payout in an online slots game by Guinness World Records.
Krantz said: “It’s great that our efforts are
also recognised by the renowned Guinness book of World Records. We are very happy to be able to provide the most efficient pooled progressive online slot jackpot in the market to support our customers in their sales and marketing efforts.”
Net Entertainment has also signed multi-
ple agreements to supply its casino to major operators targeting the Danish regulated market. Betsson, Unibet,Bet24and Sport- ingbet(including Scandicbookmakerand Danbook) have selected Net Entertainment as their local casino partner for Denmark. Krantz added: “Net Entertainment is well-po- sitioned to ensure smooth entry into newly regulated markets. We have solid expertise of the Danish market and we continue to sup- port our partners through the process of launching under a new jurisdiction. The opening of the Danish market offers a great opportunity for us, and our partners to drive sustainable growth moving forward.”
Poker final coverage T
he Poker Channel, Europe’s largest dedicated gaming TV network, offered live streaming of the final of the inaugural 2011
PokerStrategy.com TV World Cham- pionships via its official website and Face- book page - a final which featured Poker-
Strategy.com CEO and founder Dominik Kofert. Chris White, commercial director at the Poker Channel, said when launching the offer: “We are delighted to offer live streaming of the first ever TV event that has involved the Poker Strategy online commu- nity, the biggest online poker community in the world, and we are excited to see how the event will unfold and if one of the quali- fiers can outwit and outplay Dominik to be crowned a deserved winner.”
ACQUISITION
Playtech buys Ash Gaming
P GAMES
QuickFire gets the ComeOn!
Q
uickFire, powered by Microgaming, has signed a new con- tract with operator ComeOn!, which is op- erating primarily in Europe and South America. The deal is the first time Quick- Fire has delivered a suite of Microgaming games to a fully seamless, multi-currency, single wallet operator site. QuickFire spokesperson Ashley Sandyford-Sykes said: “We look forward to offering an en- hanced gaming experience to its players across the globe. We have no doubt the un- beatable speed at which we can integrate with existing systems, coupled with the repu- tation of Microgam- ing’s content, will en- hance the experience for ComeOn’s existing players and attract huge numbers of new users to the site.”
ASHLEY SANDYFORD- SYKES
UFC licensing deal E
ndemol Games UKhas entered a brand licensing agreement with US
company Zuffato create ‘real money’ games based on the Ultimate Fighting Championship (UFC). The UFC is the world’s most popular mixed martial arts promoter and this deal will see Endemol Games UK create an online slot games closely based on current tournaments and fighters. The game will feature 12 key UFC athletes and players can pick their own
‘champion’ to use throughout the game. The game will have two compelling bonus features and will feature UFC fight video footage to enhance the game play.’ These games will be available for distribution in- ternationally across multiple betting plat- forms.
Rank has The X Factor R
ank Grouphas signed a three-year deal withFremantleMedia Enter-
prises(FME), in association with Syco, to be the official gaming partner of The X Factor. As part of the deal, Rank Group‘s brands comprising of Mecca Bingo, Grosvenor Casinosand sports betting website,
Bluesquare.com, will have the rights to create an exclusive X Factor branded online bingo game, as well as a se- ries of slots and mini games. Simon Murphy, head of gambling EMEA for FME, added, “Through our partnership with Rank Group we look forward to fur- ther extending The X Factor brand suc- cessfully beyond the TV screen. Rank Group are held in high regard across the gambling indus- try and we are de- lighted to be ex- panding our rela- tionship with them through The X Fac- tor deal.”
SIMON MURPHY
laytech, the international designer, developer and licensor of software and services, has acquired the entire issued share capital of Ash Gamingfor £23m, one of the leading developers of interactive gambling and betting games. Founded in 2002, Ash Gaming employs more than 40 staff, of which the majority are game devel- opers.
Chris Ash, founder and CEO of Ash Gam- ing, commented: “The strategic rationale for Ash Gaming to combine its suc- cessful content with Playtech’s in- dustry leading of- fering was evident from the earliest of our discussions. The ability to deliv- er our content through further casino, bingo, poker, retail and mobile channels will en- able the combined business to grow faster and deliver a greater variety of cross chan- nel product to the operators.”
CHRIS ASH
Amaya bids for Cryptologic
C
anadian gambling software developer Amaya Gaminghas made a US$32m offer for rival firmCryptologic, which has been experiencing a troubled couple of years. Amaya already holds a seven per cent stake in Cryptologic, which it built up through a series of share purchases this year. It values Cryptologic at a total of $34.5m, while purchasing the outstanding 93 per cent of the company will cost Amaya just over $32m.
Both parties stressed that the offer is preliminary and is subject to precondi- tions, including the unanimous support of the Cryptologic board and confirmation by Amaya that it has the resources to com- plete the offer.
Evolution’s Live Casino ready for new Danish market
E
volution Gaming, a pioneer of video-streamed Live Dealer gaming, has announced that it is working closely with major
brand licensees in readiness for the opening of the ‘new’ Danish gaming market this month.
Betsson, UnibetandSportingbetare just
three of the top-tier operators that are set to gain early-to-market advantage from Evolu- tion’s localised and fully SKAT-compliant Live Casino solutions for Denmark’s re-reg- ulated market.
Commenting on the announcement, Evo- lution CEO Jens von Bahr said: “Earlier in 2011 we became the first Live Casino suppli- er to be certified by AAMSin Italy, and we are now ready to replicate that successful launch model in Denmark.” The Danish regulator SKATstipulates a number of special requirements for the Live Casino system including a ‘SAFE’ data stor- age area within the operator’s system, which will be populated with betting data in real time.
As part of its offer to Danish market li- censees, Evolution is looking to launch a .dk equivalent of its hugely successful London Roulette and Venezia Roulette ‘destination casinos’. According to von Bahr, the Danish variant will be an: “opulent, premier-class online environment localised to the needs of local Danish players, and staffed by native speaking Danish dealers.”
The Evolution CEO added: “Being early to market is only one component for achieving success with online live gaming in Europe’s emerging new gaming markets. Developing a localised offer that is well adapted to the local culture is key. That’s where Evolution’s offer is proving extremely attractive to li- censees in markets such as Denmark. Our Live Casino system is extremely flexible - and our new and greatly extended produc- tion facilities in Riga also give us huge scope for localising the online experience to meet the needs of brands and their customers.”
LIVE CASINO
BettingBusinessInteractive • JANUARY 2012
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