50 B 2 B iGaming New Betfred mobile site
Online bookmaker
Betfred.com has completely revamped its mobile product with the
sportsbook getting a fresh new look with easier navigation and quicker access to markets. The firm has also added a mobile casino from IGT.
MOBILE
Microgaming releases new mobile content
Microgaming has celebrated signing up another mobile customers in the shape of Virgin Games by releasing eight new games for the platform.
M
icrogaming, the world’s largest provider of online gaming soft- ware, continues its rapid pace of mobile and tablet develop-
ment by announcing the release of a fur- ther eight games which can be played on Android smart phones and tablets. The new games as well as the current ones will utilise the redesigned ‘swipe and tap’ user interface.
The games are made up of some of the most popular and long standing Microgam- ing slots and video poker. They include: The ethereal ‘Avalon’, the high octane ‘Agent Jane Blonde’, the fun night out ‘Ladies Night’, the ever popular ‘Break da Bank Again’, Aces and Faces and Deuces Wild Video Pokers and ‘Spring Break’. These ad- ditional games follow Microgaming’s strat- egy to deliver frequent high quality content to mobile and tablet devices. Microgaming head of product channels Neill Whyte commented: “Microgaming has always been at the forefront of mobile tech- nology within the e-gaming industry and our ‘swipe and tap’ interface is yet another ad- vancement which is set to delight both our operators and gamers alike. We are looking forward to the next developments in the mo- bile arena and are confident that Microgam- ing will, once again, be ahead of the curve.” In fact Microgaming’s mobile content is now heading to Virgin Gamesafter the oper- ator signed a deal with supplier QuickFire. Virgin Casino will now allow players to ac- cess an extensive range of Microgaming’s
games while they are on the move. Its mobile site has been developed as a web applica- tion, enabling customers to engage with the QuickFire games instantly. Gamers can register, manage their ac- count, play for bonuses, deposit and with- draw seamlessly, regardless of whether they are online or mobile. With the initial launch of this mobile product, users will be able to play ever popular slots such as Thun- derstruck and Tomb Raider, from Mi- crogaming’s portfolio. Roger Raatgever, CEO of Microgaming, commented: “We are very happy to continue expanding our strong share in the mobile market by providing Virgin Games with our suite of mobile content through QuickFire. In the past, we have seen joint success with our QuickFire partnership with Virgin Games so we are confident that together we can seize all the opportunities the mobile gaming market currently presents to providers. Microgaming has the strongest portfolio of Flash assets in the industry and our slick, user friendly content is sure to be a big hit with Virgin Games’ fans.” Virgin Games CEO Simon Burridge added: “We are very proud of the quality of games we provide online and wanted to continue this trend into our mobile offering. While our ultimate aim is to provide a choice of games from a variety of providers, as we do in our online casino, to launch mobile with Microgaming games is fantastic as they reliably provide best of breed slots that our customers always rave about.”
Market leading
Betfred.com managing director Chris Sheffield commented: “Betting on the go is now even easier and with up to 30 per cent of all our bets taken on the mobile this figure will only get higher in 2012. We now have one of the best mobile offerings in the market.”
Wide range
The brand new Betfred Mobile Casino features some of the leading mobile casino games on
the market courtesy of United States gaming giant IGT. The titles include table games like Roulette, Blackjack and Video Poker as well as the UK’s number one slot game Rainbow Riches, the famous Las Vegas title Cleopatra and Monopoly Multiplier.
Growth area
IGT’s executive vice president new media Gideon Bierer is ‘delighted’ to be working with long-standing partner Betfred: “We see mobile as a huge growth area in eGaming and our award-winning casino games are perfectly suited to enable
Betfred.com to grow their mobile business.”
BettingBusinessInteractive • JANUARY 2012
ROGER RAATGEVER: ‘MICROGAMING HAS THE STRONGEST PORTFOLIO OF FLASH ASSETS’
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