48 B 2 B Sportsbook B2B Sportsbook Listings betting platform
POOL BETTING Kambi shows AsianLogic
K
www.buzzsports.com
ambi Sports Solutionshas signed a two year agreement to deliver its pool betting products, Supertoto and Super- score, to the AsianLogic Group. Asian- Logic has a particular focus on the Asia Pa- cific markets and maintains an online gam- bling licence in the Philippines through CEZA. “Sports Betting is a key area for AsianLogic,” explained Dimitris Karatzas, online gaming director at AsianLogic-con- trolledDafabet. “By introducing Kambi’s pool betting to our existing fixed odds of- fering, we will be able to provide our cus- tomers with a complete sports betting ex- perience by giving our customers a chance to win big on small stakes.”
LICENSING
www.parspro.com mobile
IoM approval for ONEworks
www.mfuse.com indo@mfuse.com
pool betting
sia’s leading sportsbook software serv- ices provider, ONEworkshas be- come the first e-Gaming company to re- ceive the new Network Services Licence from the Isle of Man Gambling Supervi- sion Commission. The ONEbookSM sportsbetting platform and associated services satisfied the jurisdiction’s licens- ing requirements and stringent online gam- ing standards. ONEworks business devel- opment director Tom Hall commented: “Having worked with the Isle of Man Government to develop this licence, we feel it is an important milestone in the develop- ment of our business in- ternationally. It’s signifi- cant that we are the first to be granted this li- cence and for our long-term strategy.” TOM HALL
A STREAMING
Perform buys rest of WatchandTrade
S
• £3Million Top Prize • No set-up cost
Contact Mark Fellows on 07785 465 272 or
mark.fellows@footballpools.com
MARKETING Grab your partners
publications
We’ve got gaming covered • Betting Business Interactive • International Casino Review • Games World
• Coinslot International
For media packs and advertising data contact
jsullivan@gbmedia.eu
B
et Trackerhas announced the launch of two new programs that will open new marketing and revenue channel oppor- tunities for potential partners and enable new functionality for partner websites. “The Partner Program is a fantastic op- portunity for brands and affiliates looking for new ways to reach their demographic with sports related content and earn addi- tional revenue,”said Robert Kim, VP of business development and product at Bet Tracker. “We have already started working with media ad agencies, affiliates and sports marketing companies to extend their brand and reach an extremely target- ed demographic of Bet Tracker users on their mobile phones.”
ports streaming firm Perform Group has agreed to acquire the remaining 40 per cent of shares it does not currently own in the company WatchandTradefor £550,000 initial cash consideration with a maximum deferred cash consideration of £5.85m payable. Established in November 2009, WatchandTrade delivers live sports video content and technical services to sportsbooks. Michael Cobain will continue to serve as managing director after the ac- quisition. Perform subscribed £60,000 for its 60 per cent owner- ship stake in January 2010. Oliver Slipper, joint CEO of Perform, commented: “We are delighted to have com- pleted the acquisition of WatchandTrade and we look forward to continuing its suc- cessful growth.”
OLIVER SLIPPER
tery operator in British Columbia, Canada, to supply product, pricing and risk manage- ment services to its online sports betting business from the summer of 2012. Paddy Power chief executive Patrick Kennedy said he was delighted to be partnering with BCLC: “They are our first lottery partner, and this is our first transaction in North America, a geography which will be of in- creasing strategic importance to us in the future. The announcement is a further en- dorsement of our product and partnership capabilities. As the global on- line market continues to regulate, these qualities con- tinue to posi- tion us strongly for future inter- national expan- sion.” PATRICK KENNEDY
Cirsa turns to Parspro S PLATFORM
Paddy wins Lottery contract
P
addy Powerhas signed a three year agreement with British Columbia Lottery Corporation, the provincial lot-
oftware provider Parsprois to pro- vide major Spanish gaming company
Cirsawith an online sportsbook platform, including a live betting client and a mobile offering for both pre-match and in-running events.
Cirsa is taking Parspro’s ppTOTO, which is a fully automated sportsbook so- lution. Parspro sales and marketing man- ager, Thorvar Hafsteinsson explained: “This agreement with Cirsa is another confirmation of the uniquely competitive quality of our interactive sportsbetting products and system. This set-up ensures high availability of international events at any given time, while simultaneously allowing the operator to control domes- tic events considered premium priority for the operation.”
PLATFORM
Tech G2has signed a six year partnership with Szerencse- jatek Zrt, the Hungarian national lottery operator, to provide the lottery with its sports betting platform Mar- gin Maker and its Gaming Management Sys- tem (GMS). GMS provides a seamless back office to operators and will allow Szerencse- jatek Zrt to have a single view of the player across any gaming product. Szerencsejatek Zrt is the largest gambling service provider in Hungary. The lottery has exclusive rights to operate lotto style games, scratch tickets and sports wagering prod- ucts throughout the country. This partner- ship will allow Szerencsejatek Zrt to revolu- tionise its current sports betting capabilities through the internet and set the foundations for future iGaming product development. William Scott, vice president of GTech G2,
said: “We are very proud of our sports betting systems at GTech G2 and we are very excited to work with Szerencsejatek Zrt as the lead- ing provider to the Hungarian market to en-
GTech G2 goes Hungary G
HUNGARY LOVES THE OLYMPICS AND RANKS 9TH OUT OF 211 PARTICIPATING NATIONS
able them to develop their sports betting of- fering now and for the future.” Dr. Kalman Szentpetery from Szerencse- jatek Zrt added: “As we look to develop our sports betting offering and continue to meet player demands we looked for a partner that would provide us with a world class offering, GTech G2 did just that.”
BettingBusinessInteractive • JANUARY 2012
B2B Sportsbook
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ACTION IMAGES / STEVEN PASTON LIVEPIC
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