BettingBusinessInteractive • JANUARY 2012
B2B 37
AMAYA New brand: same top quality
Amaya marketing director Tammy Schuiling talks about Chartwell’s rebranding, plans for ICE and the rest of the year. L
ast year saw Chartwell acquired by Amaya - what has changed at Chartwell since the deal?
Besides the rebrand as Amaya, essentially Chartwell has now become the online B2B division of Amaya. While our commitment to supply great online casino content and platform to our B2B client base has not changed, our software and platform now comprise most of the content for Amaya’s land based or bricks and mortar division of the company. Our slots, table games and fixed odds will be available in more places like betting shops, cruise ships and casinos - not just online. We are developing even more great games and adapting them to dif- ferent gaming platforms.
You are now rebranding under the Amaya name: what advantages does this bring to the company?
Being part of Amaya has opened up new
global sales channels for us. Our content is being played in more countries than ever before due to our B2G government solu- tions division. Our CEO, David Baazov knows how to open doors and build impor- tant relationships in key markets. Through his vision and leadership, we have the fi- nancial backing to become more innova- tive and diversify our operations. Amaya recognises the talent and expertise we bring to the table, so we have been re-invig- orated to think big and make it happen.
What new products are you showing at ICE? Under the Amaya umbrella, we have 2 stands at ICE 2012 - one in the land-based pavilion and one in the online pavilion. On the land-based side, we are featuring our Mosino touch screen PCs and Insync tables with the new (formerly Chartwell) casino content as well as the very popular Mahjong tables. On the online side, we are
showcasing our online slot games, table games and Live Dealer. We will preview an upcoming slot ‘Aladdin’s Legacy’, which has unique bonus features to attract and re- tain players. We will also introduce our new mobile games and demonstrate our Mosino entertainment system for in-room hotel use.
What are the company’s priorities in 2012? As we continue to merge our operational structures, we will focus on our four core pillars of business: B2G Government Solu- tions, Online, Bricks and Mortar (Land Based) and Entertainment. We will contin- ue to identify new markets and expand our client base plus explore strategic relation- ships with some well-known brands to ex- pand our product offerings for our clients. We will, of course, remain dedicated to pro- viding the best customer support in the in- dustry to our existing clients.
AMAYA CEO DAVID BAAZOV: KNOWS HOW TO OPEN DOORS AND BUILD RELATIONSHIPS
Amaya has now put in an offer for Crypto- Logic - how will it fit into the jigsaw? If the Cryptologic deal solidifies, it will pro- vide even more exciting casino content to our clients. Additionally, it expands our global distribution channels through pre- existing relationships and agreements.
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