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BettingBusinessInteractive • JANUARY 2012


B2B 33


SPORTRADAR Betradar launches Virtual Football League


As one of the biggest betting sports, football is extremely popular with punters, so it is little wonder that Sportradar has developed a new virtual product based on the game.


businesses and those in the early stages of expansion. With an established Business Incubator, grants and financial assistance available from the Department of Economic Develop- ment and people willing to assist and help, the Isle of Man is an excellent place to start a business. E-Businesses in particular are growing strongly and benefit from the unique environment.


So ICE offers the chance to meet those who represent much of what the Isle of Man has to offer and to be able to talk to both a friendly and approachable government and the private sector at the same time. When you find you are getting the answers and help you need there are even people at the stand who will help organise a trip to the island for you, then you can really see what it has to offer. The jurisdiction commented: “80 per cent of businesses that visit the Isle of Man choose the Isle of Man. Don’t pass up the op- portunity to be the next one.”


STAND 5530 S


portradar is a leading supplier of sports and betting-related data; providing


compelling products, services and solutions with its brand Betradar to the bookmaker world, and through its Scoreradar brand to the international media industry. Formed in September 2001, the company now has 400 full-time employees in 12 countries. More than 300 bookmaker clients, including over 25 state lotteries, in more than 50 countries across five continents rely on Betradar’s quality services and solutions. The latest product highlight of Betradar is


the Virtual Football League (VFL), which pro- vides 24 hours, 7 days per week, 365 days per year real money betting on virtual foot- ball. This new product provides a close to re- ality betting experience at any time of day, taking football betting to a new level. 3D graphics and technology guarantee a highly authentic match simulation model, provid- ing a unique betting experience for the punter whilst driving bookmaker revenues. The VFL runs continuous seasons played


by 16 virtual teams that reflect real teams and real professionals’ performance param- eters. The match simulation applies the lat- est Artificial Intelligence and robotics tech- nology. Each single match is unique, deliv- ered as a live streamed 3D video with a live score overview. A virtual season runs 141 minutes with each match shown in a high- light mode consisting of halves lasting 90 seconds. New match days with numerous pre-match odds are offered every 275 sec- onds for a high betting frequency. The punter is able to switch between all match videos of the current match day and view cross match live scores and a live league table. The product delivers a wide range of fixed odds on the outcome of each single match, match day and season. Extensive pre-match and post-match statistics including line-ups and players’ skills allow the user to gain in- formation and analyse his bets. All odds are offered through the bookmaker’s existing web interface and are based on the market approved Betradar Live Odds algorithm.


Punters use their existing account to place real money bets online and immediate pay- outs enhance their betting experience. Fur- ther development of the product will show a wider range of odds and the possibility of multiple leagues running simultaneously. The VFL can also be used for retail opera- tions in betting shops.


STAND 5170


MRG Systems Limited The Mill, Upper Mills Estate, Bristol Road, Stonehouse, GL10 2BJ


T +44 (0)1453 820840


E sales@mrgsystems.co.uk F +44 (0)1453 820860 W www.mrgsystems.co.uk


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