BettingBusinessInteractive • JANUARY 2012
B2B 29 ICE Totally Gaming 2012 VIEWPOINT
Making the most of London 2012
ICE L
ondon 2012 will have a big impact on bet- ting and gaming businesses this year. The Olympics are also on. There is no getting away from the fact that ICE Totally Gaming contains the best business opportunities and contacts for gambling business of all shapes, sizes, creeds and locations. Of course, with such a candy shop of op- portunity housed in Earls Court (itself a venue for that other London 2012 thing), it is helpful to have a focus on what you want in order to make the most out of your visit to West London. At some shows it is possible to just turn up unprepared. ICE rewards preparation. Make the most of the week by checking out the content in the many ICE Conferences. Make the most of the talent in one building by arranging appointments. Make the most of the networking by plan- ning your evening entertainment. And final- ly, make the most of Earls Court this year - the whole show is sliding off to the Excel centre on the other side of London in 2013.
JENNINGSBET.COM
A flexible approach to white labels An independent, family-owned betting shop operator is making waves as a white label provider in the online gambling space.
J
enningsbet.com, the online arm of the UK independent bookmaker Jennings- bet, is offering bespoke gaming products at this year’s ICE Totally Gaming Show for the first time. Exhibiting on the Isle of Man’s stand, JenningsBet provides online sportsbetting, poker, casino games and af- filiate management and also a telephone betting facility to white label partners who want to provide online gambling services. The family-owned business launched its own remote gaming platform in 2005, but soon saw a gap in the market providing bespoke white label solutions - something which it believed had largely been neglect- ed by the bigger operators. Unlike some white label providers, JenningsBet takes a more flexible approach to its business partnerships. The firm offers a mutual rev- enue share, with all intellectual property rights retained by the customer and no fixed costs, which reduces the initially outlay for partners.
Jenningsbet business development di- rector Steve Templeman commented: “We understand that the requirements of each white label partner often vary greatly so we can offer full turn-key solutions, or we can do bespoke integrations into existing systems.”
One such customer is Costa Rica- based
EZiApuestas.com. The firm’s gen- eral manager Gary Thomson said that JenningsBet allowed his firm to offer sportsbetting to 15 countries in Latin America for a ‘minimum upfront invest- ment’. He explained: “Profitability came quickly for our new brand because of the top quality services backing the Jen- ningsBet white label system that features a sportsbook powered by OpenBet, a strong poker network, cutting-edge casi- no and the iGaming industry’s best affili- ate software in Income Access. White label customer Dwyer McCaugh- ley, director at Setanta Sports, has been
STEVE TEMPLEMAN: ‘WE CAN OFFER FULL TURN-KEY SOLUTIONS’
happy with the service: “We were tremen- dously impressed with the speed of the turnaround of our site, allowing us to launch in just over a month.
Paul Petrie, director at online book- maker McBookie, has been similarly sup- portive: “
Jenningsbet.com have given us the freedom on our site to promote such things as Scottish Specials and Scottish Non-League football, which has really helped the McBookie brand.”
STAND 5530
Slots
Table Games
Mobile
Live Dealer
Platform
New name. Same location... Even more great games to attract and retain players - with new games added monthly. Our flexible approach and extensive expertise will help you find the iGaming solution that’s right for you.
Visit Amaya (formerly Chartwell) at Stand #5270 in the iGaming section at ICE 2012 and learn more about our parent company at Stand #3410 in the Land-based section
Follow us on:
www.amayagaming.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76