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BettingBusinessInteractive • JANUARY 2012 Essential Guide to ... ICE Totally Gaming 2012 PARSPRO
Automatically managing live betting markets
While a lot of firms want to get involved in live betting, many don’t want the hassle of managing liabilities in real time - which is where supplier Parspro comes in.
horvar Hafsteinsson, sales and marketing manager and sportsbook developer Parspro, thinks that 2012 will see in- creased attention on live betting as more and more opera- tors look to move into the industry’s fastest growing sector. He explained: “Though pre-match betting has been the main source of income in the past years, live betting has been gaining popularity, and will, without a doubt, be the most popular sector of the industry. The next platform for bet in running will be interactive TV, and the mar- kets are endless: reality shows, Eurovision, politics, fantasy sports and games, and other products such as poker and casino, stock prices - basically anything customers can and are willing to follow live.” Fortunately, Pasrpro has just the solution for operators looking to get into live sports betting, but without the extensive costs associat- ed with trading in-play -the Parspro live betting platform. The Par- spro Live betting platform uses automation to drive down operator costs by enabling an individual bookmaker to oversee multiple events connected by live feeds to a single interface. Its purpose-built management client provides full control of running bets, allowing operators to open and close markets, change odds, and pay out win- nings, all in real time. As a result, the system helps optimise profit on outstanding bets, by providing the operator with a complete
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THORVAR HAFSTEINSSON: ‘THE SYSTEM HELPS OPTIMISE PROFIT ON OUTSTANDING BETS’
overview of the performance of each bet. The firm’s ppTOTO management application, which has just been adopted by Spanish giants Cirsa, enables operators to go beyond the white label model and offers a fully automated sportsbook incorporat- ing full control of risk management, odds recalculation, event closure, results and payouts.
Hafsteinsson said the Cirsa deal was an excellent example of the use of automation to drive down costs: “When in manual mode, each individual bookmaker is able to oversee multiple events using a single interface. This set-up ensures a high availability of international events at any given time, and at the same time allows the operator to control domestic events that are of premium priority for the operation. “Operating seamlessly in tandem, the Parspro Juliet (live betting) and ppTOTO (sports book) purpose-built management clients pro- vide full control of running bets, allowing operators to open and close markets, change odds, and pay out winnings, all in real time. As a result, the system helps optimise profit on outstanding bets, by providing the operator with a complete overview of the perform- ance of each bet.”
STAND 5290 SCIENTIFIC GAMES
Barcrest, Global Draw and
Games Media band together
The three major gaming machine brands under the Scientific Games banner are joining forces at ICE in order to make an even bigger splash than usual.
S
cientific Games Corporation has an- nounced that its Gaming division, which includes The Global Draw, Games Media and Barcrest, will unite to exhibit as one for the first time at ICE Totally Gaming 2012. Barcrest, a leading supplier of gaming con- tent and machines, was acquired by Scientific Games in September 2011 and is being inte- grated into the company’s wholly owned UK subsidiaries, The Global Draw and Games Media. The acquisition brought an expansive library of game content to the Scientific Games Gaming division and extended the Company’s reach to bingo halls and arcades, as well as additional licensed betting offices and pub locations. It also expanded the divi- sion’s international presence by providing ac- cess to the video lottery industry in Italy and the Czech Republic. The Gaming division now supplies, operates and services over 35,000 gaming terminals globally.
MICROGAMING Mandalay takes Microgaming casino software
Microgaming is heading to ICE Totally Gaming with yet another gaming brand signing up to take its online casino software.
M
icrogaming’s casino software is on the road to Mandalay after QuickFire announced a new con- tract to supply its market leading casino software to Mandalay Hold- ings Ltd. The Isle of Man based com- pany will be utilising QuickFire’s software solutions, developed by Mi- crogaming, to provide casino soft- ware for XBingo, its latest bingo site. Launched in June 2011, this outer- space themed website offers a vari- ety of bingo experiences with a strong emphasis on community and social media.
Through QuickFire, XBingo players will not only have access to a huge selection of gaming content, but also new bonuses and incentives, as well as bigger jackpots. Players will be able to enjoy renowned Mi- crogaming games such as Thunderstruck, Tomb Raider and the multi-million pro- gressive jackpot game Mega Moolah. Implementing QuickFire’s flexible plat- form is an extremely swift process and
PROGRESSIVE JACKPOT GAME MEGA MOOLAH IS ONE OF THE GAMES NOW AVAILABLE ON XBINGO
will offer XBingo full system integration into a centrally hosted, shared infrastruc- ture. The operator will also benefit from full access to financial reports through their existing reporting system, in addi- tion to a secure and private authentication process to guarantee player security. Alex Holt, co-founder at XBingo, com-
mented: “We are very pleased with in- tegration of QuickFire’s gaming solu- tion. Its unique product allows us to integrate seamlessly in only a matter of weeks and benefit from monthly game releases with no further techni- cal barriers. Having innovative casino games to supplement the bingo action is a real priority for us and we’re confi- dent our players will react well to Mi- crogaming’s huge suite of games.” QuickFire spokesperson Ashley Sandyford-Sykes commented: “We are delighted to be partnering with XBingo and we look forward to help- ing them offer the best possible gaming ex- perience to their players. The reputation of Microgaming’s games combined with QuickFire’s seamless integration process makes us the perfect partner for XBingo and we’re confident this offering will con- tinue to prove popular with current and prospective customers alike.”
STAND 5660
Ian Timmis, CEO of Scientific Games’ Gam- ing division, commented: “We are looking for- ward to ICE because it’s an excellent face-to- face opportunity to communicate how our newly-expanded division enhances the prod- uct and service offerings for our customers. “Our experienced management team will be on hand to update visitors on how our unique offerings such as unrivalled customer training and promotional support programs and streamlined processes; are created to help our customers drive efficiency and boost cash box yield.” He added: “We will also be debuting brand
new products from our comprehensive li- brary, including exclusive premium games produced by our industry leading in-house content development team, which includes the latest developments for the phenomenal Rainbow Riches game.
“Interactive gaming is a key focus of our
group proposition and we’re excited to be showcasing how our product has expanded and how our development of a cross-platform offering provides our customers with a com- plete gaming experience.”
STAND 4130
IAN TIMMIS: ‘WE ARE LOOKING FORWARD TO ICE’
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