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GOING GREEN Technology is fuel for green movement (Continued from page 86.)
driving factors of the green move- ment. Green is here to stay. Those of us who choose now to accept, adopt and execute a well-thought-out strate- gic plan, will be better able to answer the call of our customers and develop new markets.
Just who is driving the Big Green Machine?
First, ask yourself whether you are
a member of the United States Green Building Council (USGBC). LEED is steering the green movement and is currently the number one factor be- hind the green industry, but you can help become a driving force by visit- ing or participating in local green shows or seminars. Have you devel- oped a list of the key influencers in your product categories? Have you developed a list of key influencers in your market such as architects, engi- neers, politicians and utilities man- agers, who can aid you in navigating the green maze? You are the vehicle that will continue to drive the Green Revolution. Research is yet another factor that
will assist in developing a complete green offering. A number of manu- facturers have already recognized the importance of bundling green prod- uct offerings to increase sales for sis- ter product lines and integrated systems. Exactly how you adapt to
these vendor packages by handling non-traditional new products will bring you even closer. Green building requires a holistic approach that may require you to offer some form of in- stallation or contractor certification to sell the complete product solution. Renewable energy markets will continue to grow at astounding rates. How can we build the bridge to bring our customers from traditional energy sources to renewable energy and what are the bridge technologies? The car industry is keenly aware that
quickly affects the product changes within our industry, the increased im- portance of industry associations to work through that new legislation be- comes vitally important. We have witnessed what happens when stricter regulations are forced upon an indus- try without careful consideration of the impact on cost and product per- formance. We need to join together with code and legislative writers to work as partners on achieving realis- tic goals. When strict legislation is passed without the public truly under-
astounding rates. How can we build the bridge to bring our customers from traditional energy sources to renewable energy, and what are the bridge technologies?
customers aren’t willing to purchase vehicles that run strictly on solar en- ergy. They have quickly learned that hybrid technologies are the key to building a customer base of early adopters. How many of us can say that we won’t be driving some sort of hybrid car within the next 10 years? Identification of these bridge tech- nologies should be a top priority for our business, just as the tankless water heater and the heat pump water heater are solid examples of great bridge technologies. While burgeoning new legislation
standing the tradeoffs that occur when products don’t perform as ex- pected, or when costs become prohib- itive, it ultimately damages the green movement as a whole. Technology is the fuel for the green
movement. New technologies will greatly impact our industry through- out the next five years. Key technol- ogy and electronics companies are increasing the research and develop- ment dollars allotted for the develop- ment of the next big breakthrough product. The commercialization of ceramic fuel cells may revolutionize
Renewable energy markets will continue to grow at
•THE WHOLESALER® — MARCH 2011
the way that power is produced and distributed. The success of this prod- uct can be compared to the emer- gence of the home computer. It wasn’t long ago that computers were too expensive and too cumbersome for home use. Today, home-sized 2 kW ceramic fuel cell technologies have been developed and are being tested. It will be just a matter of time before this product is put into produc- tion and until competition and econ- omy of scale will drive pricing to an acceptable level. You are the driving force behind
the Green Revolution. But what are the issues facing you? What are your roadblocks? What inroads have you made? I look forward to bringing you a closer view, a deeper look and a compass to the future of the ever- evolving Green Revolution. And I welcome your comments and column suggestions.
n Cliff D’Angelo is a LEED AP and
a 20-year veteran of the plumbing products manufacturing and whole- sale industries in sales and sales management, with both the Kohler Companies and Ferguson Enter- prises. He is currently principal owner of GREENCLIFF, LLC, pro- viding both LEED and sales consult- ing services. Additionally, he is on the forefront of introducing an innovative new solar thermal dehumidification technology to the market. Visit green-
cliff@netbusiness.com.
Warren Alloy, Allied Fitting open N.C. facility
HOUSTON— Warren Alloy and Allied Fitting have opened a new state-of- the-art joint facility to better service
sales manager Buddy Berry com- mented: “The new location is a great opportunity to better service our cus- tomers. They can come to one loca- tion for all of their needs – carbon, stainless, and ex- otic alloys. Our customers can get the same great product they al- ways have from Warren and Allied, but get it that much faster.” Allied Fitting’s Commercial Divi-
customers in and around the Char- lotte area. The new facility boasts three acres of outside storage and over 133,000 square feet of inventory space. Warren Alloy Eastern regional
sion manager Joey Dieck agreed: “In conjunction with Warren Alloy we are putting product right where it is needed, and we are excited about what this means for our customers.” Out of this location, Warren Alloy
• Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
will operate a full-service branch, under the management of Jeff Hicks, with full sales and warehouse staff. Warren Alloy will utilize the new lo- cation as a hub for the Florida branch and upcoming New Jersey and At- lanta locations. Allied Fitting will use the new Charlotte facility as a distribution point to better reach cus- tomers in the Carolinas, Virginia and Tennessee. For almost 50 years, Warren Alloy
has been a master distributor of stain- less steel and high alloy pipe, tubing, fittings, flanges and its exclusive line of Warren Valves. Now part of the Al- lied Group of Companies, Warren Alloy maintains an even larger inven- tory and has access to a greater net- work of suppliers and partners worldwide. Visit
www.warrenalloy.com. Allied Fitting is a part of the Allied
Group, The Worldwide Master Man- ufacturer of carbon steel fittings and
flanges used in nuclear installations, thermal power plants, oil and gas pro- duction facilities, oil and gas pipelines, and the refining industry. Because the Group controls all phases of the supply chain, from raw material procurement to distribution, cost savings and product availability are realized for its customers. Allied Group is proud to be qualified for class 1 nuclear sector production. Allied Group CEO Marc Herzstein
noted, “As a Master Manufacturer we are able to efficiently provide quality products for our customers. With more inventory in more places, our stock availability and customer serv- ice are second to none.” A strong commitment and invest-
ment in employees, customer service, technology, health and safety, mar- keting and communications has fu- eled rapid growth in all areas of the world — from Europe to the U.S., from China to India, from the Middle East to Africa and Australia since the group’s founding in 2000. Visit
www.allied-group.com.
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