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INDUSTRY NEWS
Moen sponsors unique home renovation project
nOrtH OLMsteD, OHIO— In 1926, it was a sight to be seen, a tudor home featuring the best that the 1920s had to offer — bathrooms brimming with pink tile, unusual cabinets and acces- sories, solid copper plumbing and beautiful, exposed wood beams. Un- fortunately, time hasn’t been kind to the home originally owned by the Kuppersmith family of Mobile, ala. recently, the neglected abode was full of peeling lead paint and cor- roded plumbing, it was an overall en- ergy nightmare, with no insulation and drafty, wooden-frame windows. Fortunately, the home just happened to be located near renowned home ex-
corporating practical ways to recycle and by emphasizing indoor air qual- ity. Better Homes & Gardens even took an interest in the Kuppersmith project and assigned its senior de- signer, Joseph Boehm, to handle the interior of the home. the end result will be featured in Better Homes and Gardens and renovation style maga- zines in august. “We were thrilled to become a spon-
sor of the Kuppersmith Project, be- cause it’s a great representation of what so many homeowners go through dur- ing a typical remodeling project, the questions that are asked, the decisions that need to be made, the budgets,” said
the Moen Lindley™ eco-Perfor- mance faucet with the new spot re- sist™ finish. spot resist does just what it says — it actually resists fin- gerprints and water spots. the faucet also allows users to easily switch be- tween three unique water flow set- tings. the default setting features a reduced flow rate of 1.5 gpm, in an eco-Performance standard aerated stream or aerated spray mode, which translates to a 32% water savings. For tasks that require a set amount of water, such as filling a pot, wash- ing dishes or preparing foods, home- owners can toggle to the “Full Flow” option to change the flow rate back to the standard 2.2 gpm. For the ultimate in innovative tech-
nology, Moen’s ioDIGItaL™ verti- cal spa is featured in the Kuppersmith master bath. thanks to its easy-to-use interface, ioDIGItaL allows con- sumers to set and maintain water tem-
•THE WHOLESALER® — MARCH 2011
a sponsor of The Kuppersmith Project, because it’s a great representation of what so
project, the questions that are asked, the decisions that need to be made, the budgets.”
perature and flow with electronic pre- cision. It also offers four custom pre- sets and one-touch activation of multiple spray outlets, allowing the user to choose a shower or body spray; handshower or rainshower, or to choose them all. Visit
www.kuppersmithproject.com
for video blogs from the home’s point of view or
www.moen.com.
Aqua Glass launches customer-driven innovation
Home expert Danny Lipford, host of nationally syndicated TV show ToDAy’s HomeowNer, will use moen®
MOOrestOWn, n.J. — aqua Glass has launched a customer-driven inno- vation process that is rewriting the company’s rules of engagement. es- tablished more than 40 years ago in adamsville, tenn., and now head- quartered in Moorestown, n.J., the company is using deep customer re- search to drive improvements in qual- ity, service and products. For 2011 the company has launched initiatives in several key areas, including: • Quality — aqua Glass has re-
Vestige and Lindley lines as part of the 13-part series,
‘The Kuppersmith Project,’ in which this tired, old, 1,900 square-foot vintage home will receive a total transformation.
pert Danny Lipford, who was looking for his next big project. What hap- pened next is the subject of a 13-part series, “the Kuppersmith Project,” airing on Lipford’s nationally syndi- cated tV show Today’s Homeowner with Danny Lipford. Moen®
is a proud
sponsor of the project. “this is such a great story that it
took 13 episodes to tell,” said Lipford, a home improvement veteran with 30 years of remodeling experience under his belt. “there are so many issues to cover: its history, challenges and how best to create a sustainable, modern residence. Viewers will be intrigued, and they’ll learn some tricks they can use on their own homes as well.” the 1,900-square-foot house will
receive a total transformation during the project, including a 1,500-square- foot addition to create a family- friendly, open design and a new master suite. Decisions were made to encourage a greener lifestyle by in-
Kathy Flinn, director of advertising and brand at Moen. “While most projects might not be of the same scale as Kup- persmith, the process is still the same. It really is a great learning experience for Danny’s viewers.” Moen products will be used in all
five bathrooms, including the master suite. the Vestige®
collection was
chosen for its traditional style and sustainable benefits. all of Moen’s lavatory faucets, including Vestige, are certified to meet Watersense®
cri-
teria, meaning the fixtures meet the ePa’s guidelines as environmentally responsible and efficient products. the faucets are flow optimized and allow water to flow at 1.5 gpm, ver- sus traditional aerators that flow at 2.2 gpm. this provides consumers the sensational water experience they are accustomed to, while reducing water usage by up to 32%. In the kitchen, cleaning and water savings will be a breeze, thanks to
• Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
engineered its manufacturing processes to deliver customer issues to the shop floor. the company has established a reliability lab that uses
lifecycle... We solicit customer feedback in design. We design products that customers are expecting from us.”
throughout the entire product
“We’re giving customers a better experience
advanced statistics and materials analysis to improve products, rather than deal with issues when they reach the warranty stage. • Trendspotting— the company
has named a director of innovation and launched an ethnographic research program where personnel can watch customers as they install aqua Glass products. that information is then in- tegrated with the manufacturing team, where improvements are made in everything from product design to in- structions to packaging. Other team members spot trends and test them
with audiences such as homeowners who want to age in place. • Customer service— the com-
pany offers customer support that is both skilled — every service repre- sentative receives technical training on every product — and live (Mon- day through Friday from 8 a.m. to 6 p.m. est.) reps go beyond offering information on choosing and in- stalling products. In a move that’s rare in the industry, team members are encouraged to take their time and fully answer customers’ ques- tions, building stronger relation- ships in the process. • Design — Based on several
years of research with customers, aqua Glass is emphasizing products that are stylish as well as functional. new product lines take style cues from traditional and modern influ- ences yet keep the demands of er- gonomics and modern living in mind. • Technology— In 2011 the com-
pany is launching a number of prod- ucts based on a new material that is lighter, stronger and easier for builders and homeowners to install. “We’re giving customers a better
experience throughout the entire product lifecycle,” said Joanne tor- civia, director of new product devel- opment and innovation. “We solicit customer feedback in design. We de- sign products that customers are ex- pecting from us. When products are in use, we solicit feedback to see how we can make them even better. For every touch point, we’re in constant communication with our customers.” Visit
www.aquaglass.com.
many homeowners go through during a typical remodeling
“We were thrilled to become
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