DEAD STOCK


42•


ON AVERAGE, OUR DISTRIBUTORS REDUCE DEAD STOCK BY MORE THAN 56%


Cover Story


Green focus key to Pacific Plumbing’s success


(Continued from page 40.)


want to be able to talk about value, features, money savings and incen- tive programs. By providing this type of support for them, that helps them be effective and, in turn, strengthens our relationship.”


Organic growth But The Green Room hasn’t been


the only organic growth at the com- pany in recent years. “We had gone through a very sig-


nificant period of growth in late 2005 as housing was exploding,” said Solomon. “To improve efficiencies, grow sales and better serve our cus- tomers, we opened a new location in Hawaii on the Big Island; another new location in Alaska on the Kenai Peninsula; moved four of our Seattle- area branches into larger facilities; and expanded the space under roof at two other locations. Also during that time, we made some significant in- vestments in the technology neces- sary to support our growth. “And, in addition to our new Radi-


ant and Hydronic Division’s The Green Room, we opened a new showroom in Anchorage in Septem- ber, and in October moved one of our Western Washington locations away


Pacific Plumbing Supply founder Morris Sherman, circa 1940


environment. “While our overall showroom


focus has always been on quality, decorative products, the down tick in our economy has shifted consumer interest,” said Sherman. “We find that consumers are looking for ways to improve performance and effi- ciency without initiating a full re- model. For example, consumers now seem to be very interested in 1.28- gpf toilets, their performance and re- bates. They are taking more time to educate themselves about the green aspects, including dual-flush models


•THE WHOLESALER® — MARCH 2011


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800.776.7438, press 1 See contact information on page 194


Members of Pacific’s The Green Room team include (from left): Ron Smevik, Zach Blake, Mike Myers, Lisa McGregor and Joey Longo.


from the suburbs as new construction declined, and re-opened it in North Seattle where we can do a better job of serving the renovation and repair segment of the business. All of those strategic moves have continued to serve us well.” In addition to the eco-friendly


focus of The Green Room, Pacific Plumbing Supply’s showrooms are also reflecting consumers’ growing interest in water conversation and the


and grams per flush. The WaterSense program is something we support and promote. The listing they have incorporates most every model made and includes detailed performance data. The water district rebates in Washington are significant and are helping motivate people here. My sense is that the green aspect of the move from 1.6 to 1.28 is more im- portant to consumers than a potential (Turn to Strengthening... page 44.)


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