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•THE WHOLESALER® — MARCH 2011


2011 N


ow is the time to improve your sales with Whitlam’s FLOW-AIDE System Descaler Point-of-Purchase Display.


Scale, lime and rust are any water appliance’s enemy. Over time, these mineral deposits build up and decrease the appliance’s efficiency. J.C. Whitlam Manufacturing Company, manufac- turer of specialty chemicals for the plumbing in- dustry since 1900, has developed a cost effective and environment-friendly solution for descaling. Whitlam’s FLOW-AIDE Biodegradable Descaler is the plumbing and heating contractor’s choice when descaling Tankless Water Heaters, Wall Hung Boilers, Ice Machines, Hu- midifiers, Heat Exchangers, Chillers, Vacuum Pumps, Condensers, Evaporators, Tanks, Potable Water Lines, Radiant Heating, and most all water operated equipment.


EFFICIENCY RESTORED Whitlam offers FLOW-


AIDE Biodegradable Descaler with a service kit to assist in descaling tankless water heaters. The kit pro- vides all the necessary equip- ment to service the water heaters. The kit includes a 350 GPH high quality sub- mersible electric pump, one quart of FLOW-AIDE Biodegradable Descaler, and two 5-foot rubber hoses with adapters, packed in a 3.5 gal- lon plastic bucket. Once the kit is assembled and attached to the service lines, a quart of FLOW-AIDE Biodegradable Descaler is diluted in the bucket with a gallon of water and cycled through the appliance. The process takes only 30-40 minutes to completely dissolve scale buildup. Descaling a tankless water heater can be achieved quicker simply by cycling a higher concentration of solution.


SAFE FOR MOST SYSTEMS FLOW-AIDE Biodegradable Descaler is a


non-hazardous, non-corrosive, non-injurious, nontoxic, yet fully biodegradable descaler, heav-


SUPPLIER PROFILE


Whitlam offers new FLOW-AIDE biodegradable system descaler point-of-purchase display


ily fortified with wetting and penetrating agents which actually dissolve water scale, lime, mud, rust, and other water formed deposits from water operated equipment. FLOW-AIDE Biodegrad- able Descaler does not corrode, erode, attack, oxidize or have other deterioration effects on virtually any metal or materials commonly found in water systems such as; copper, iron, rubber, steel, titanium, PVC, CPVC, ABS, glass or other materials found in heat exchangers, vac- uum pumps, evaporators, condensers, and/or other water cooled, water heated, or water operated equipment when used as di- rected.


SERVICE YOU CAN COUNT ON Typically, tankless water


heaters should be serviced yearly; however, in harsher water environments and com- mercial applications, systems may need to be descaled mul- tiple times in a year. For ease of connecting to the water heater, it is recommended the system be installed with serv- ice valves.


GREEN SINCE 1900 As the developer of the


first “lead-free” thread sealant, we have been com- mitted to making environ- ment-friendly products for more than 100 years. Today, we continue to push forward by creating better products like our FLOW-AIDE


Biodegradable Descaler. FLOW-AIDE does NOT contain any VOCs and is certified to NSF/ANSI 60 for use as a cleaner in potable water systems. The NSF designation is regis- tered for use in beverage, potable water, phar- maceutical, bottling, poultry, and other food processing plants. For additional details re- garding the specifications of FLOW-AIDE Biodegradable Descaler or the FLOW-AIDE Descaler Kit, please contact the technical de- partment of J.C. Whitlam Manufacturing Com- pany at 1-800-321-8358 or visit www.flowaide.com. n


Whitlam’s FLOW-KIT contains everything a contractor needs to descale tankless water heaters; one 3.5 gallon bucket, one Quart of FLOW-AIDE Descaler Solution, one 350 GPH high quality electric pump, two 5-foot hoses with adapters.


Whitlam’s FLOW-DISPLAY measures 50" (127 cm) high, 28" (71 cm) wide, and only 14" (36 cm) deep. The display is shipped with 16 FLOW-AIDE Descaler Solution Quarts and FLOW-AIDE Sys- tem Descaler Kits.


See contact information on page 194


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