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THE WHOLESALER® — MARCH 2011•


SHOWROOM STYLE Navigating K/BIS 2011


•83


Planning will help you achieve better results in your showrooms


BY PETER SCHOR Showroom specialist


continue to require more focus, creativity, and going back to the basics of what always worked in our showrooms.


T K/BIS 2011 — Make smart choices The Kitchen and Bath Industry Show


(www.kbis.com) on April 26-28 in Las Vegas is expected to draw about 40,000 people. The show hours are Tuesday and Wednesday, 10:00 am to 5:00 pm; and Friday, 10:00 am to 3:00 pm. The show has gone to mid-week which has lower hotel rates and no penalty in air travel. This show is projected to have about 500 exhibitors cover- ing around 300,000 square feet of exhibit space. The much smaller turn-out by the luxury bath, plumbing, kitchen and decorative companies at


here is no doubt that 2011 will be a more upbeat year for all of us in the showroom industry. It is a year that will


dent of the Philadelphia 76ers NBA team, and how he brought them from the “worst to the best,” a great motivational Opening Keynote. The “Shark Breakfast” on Wednesday, April


27, from 9:00 am - 10:15 am is for manufacturers and manufacturers’ reps. Manufacturers take tabletops and reps walk around the room looking for lines. Great concept but last year it had 51 manufacturers, which 40+ were kitchen – cabi- nets, components, cabinet hardware, surface ma- terials, and more so the kitchen industry. While there are strict rules for non-exhibiting manufac- turers walking the floor, which I 100% agree with, the NKBA allows non-exhibiting manufac- turers to participate in the K/BIS “Shark Event.” The NKBA Book Store is a great place to find


visual books that are exceptional for your show- room. These books help visitors determine the look and products that they desire.


Trade and consumer magazines at K/BIS One of the greatest perks of the K/BIS Con-


vention is that the magazines and FREE sub- scriptions are included in the “business to business category.” Most of the magazines are NOT assigned a booth until the middle of April or at show time. I would go on the K/BIS website (www.kbis.com) under “Exhibitor List” and look under “Publications – Business to Business” and “Publications – Consumer.” Last year I counted more than 21 magazine booths. If you come to their booth with a typed list of your other show- rooms you can subscribe as a group. The “busi- ness to business” magazines are FREE to anyone attending K/BIS that have been pre-qualified. Make sure that you stop by the TMB Publica- tions booth, where The Wholesaler, PHC News and Plumbing Engineer magazines are located! Also, make sure that you register your staff to get The Wholesaler magazine with my monthly showroom column. Did you know there are kiosks of industry magazines, FREE, right out- side the show floor? Great groups for all plumbing wholesalers to


Jet Pro Shower Panel is pre-plumbed and IAPMO pending approval. Remove the shower arm, quick connect to the ½” I.P.S. and fasten it to the wall. In 15 minutes, you have turned your shower into a spa retreat.


K/BIS 2010 had been in the works for many years; despite the recession.


Educational venue at K/BIS 2011 The Opening Ceremony for K/BIS 2011 will


be held on Tuesday, April 26, 8:30 am – 9:45 AM and is called “Disregard All Previous Instruc- tions” by Pat Croce, speaker and former presi-


join: • The DPHA (www.dpha.net). If you have a showroom and are not a member, you are miss- ing out – big time! I have written articles on the value of this organization. • Want to have a voice? Join the NAOPSP


(www.naopsp.com), the National Association of Plumbing Showroom Professionals This group is a network of like professionals to interact with in all levels and responsibilities of the plumbing showroom profession including support, educa- tion and development resulting in positive change for the profession on a national level.


Sneak peak at what is new and hot I will be writing in-depth about this subject in


the April, May and July monthly columns of the magazine with product showcases. There are 70 (Turn to Schor page 84.)


• Be sure to visit www.thewholesaler.com for web exclusive articles and videos! • See contact information on page 194


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