Trade show insight – LIW, UK
IP: Does LIW remain primarily a UK show, or do you embrace international exhibitors/visitors?
CB: In its infancy LIW was known as International Leisure Industry Week, being the only show for active leisure in Europe at that time. The event drew a significant audience from overseas, but at the same time such an innovative and successful show attracted competition from abroad, and today you’ll find a global calendar of events playing host to their domestic markets. However, with the assistance of UK Trade and Investment we are able to fund and host a delegation of Scandinavian visitor attraction operators at LIW this year. We will look to develop this aspect in future years.
SINCE its formation in 1989, Leisure Industry Week has grown to become a leading UK trade show serving the out-of-home leisure sector. In the run- up to the 2010 edition, which takes place at the Birmingham NEC from September 21-23, InterPark spoke to event manager Chris Brown, who said that despite the economic downturn LIW remains stronger than ever.
IP: Does LIW’s sustained growth over 21 years confirm many industry observers’ opinion that the leisure/ amusement industry is recession proof?
CB: As with all trade shows, LIW reacts to and is representative of the industries and communities it serves. Over the past 21 years LIW has gone through its ups and its downs, just as every business will have done through two recessions. Yet through innovation, strong industry relationships and a core of exhibitors who support the event year in year out, LIW continues to provide the largest and most diverse meeting of leisure businesses in the UK.
IP: What are the main challenges currently facing the leisure and attractions sector? How have the organisers of LIW sought to address these challenges?
CB: Having asked this to a couple of colleagues in the industry who run attractions, their main concern is retaining the additional visitors they have seen during 2009 and the first half of 2010, as consumers may increasingly return to overseas holidays. From a political perspective they’d like to see a trial on Double Daylight Saving in the UK, which would create an extra hour of daytime and boost overall tourism earnings by an estimated £3bn; the reintroduction of paid for museum visits; and the VAT on visitor attraction tickets cut to five per cent. LIW provides a platform not just for showcasing products and services, but for debate and networking. For example, through the show’s partnership with BALPPA, and support from VisitEngland, as an industry we will be debating the possible reintroduction of paid for museum visits and how a national framework for tourism can help visitor attractions thrive in the current market.
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IAAPA Attractions Expo Image +
Innovative Leisure Joravision L&A
Leisure Industry week Lo-Q
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Omniticket Network PAX
P&P Projects Park Games Picsolve
SBF/Visa Group S&S Worldwide
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Simworx Triotech Vekoma Vortex Waves
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27
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10,26,32 & 47 35 9 9
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September/October 2010
The specialist international magazine for theme parks and FECs
September/October, Issue 5, 2010 ISSN: 1359-6284
InterPark.co.uk
Editor: Andrew Mellor Email:
andrewfmellor@aol.com
Publisher: John Fosbrooke
Features Editor: Adrian Lennox Email:
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Waterparks 17 Park Life 38 EAS preview 54 Grand Pier- bringing seaside piers into the 21st century Feature Play structuress
Open to Question Caroline Maessen, Toverland
Show report Asian Attractions Expo
Cover image courtesy of: Antonio Zamperla S.p.A
56
Contributors this issue: David Snook, InterGame Ltd
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