Simon Cox, Marwell Wild Life, Phil Pickersgill, Innovative Leisure, and Kevin Smith, Continuum
Conference sponsor Danone was represented by Keith
Matthews, Brian Powell and Adam Jones
cast at Disney to create surprises and magical moments. His powerful message focused on leadership, through attitude, belief, focus and perseverance. After learning that Holland had welcomed over 85 million visitors to Disney, it was refreshing to hear from him that “We are all responsible for what we do and it’s the extra one per cent that makes all the difference. An extra one per cent can take you from good to great.” In true Vision XS style, Tony Sefton provided some quirky
and lively antics for the “visitor experience obsessives.” After having reviewed the visitor experience at over 120 attractions worldwide, Sefton showed delegates how to plot the ups and downs, points of staff interaction and the “sugar buzzes” in the visitor experience. After much hilarity he summed up with these wise words: “You need to know what your visitors expect before they arrive, manage their expectations and ensure you can deliver. Create a visitor experience charter and make sure it’s shared and owned by marketing and operations alike.” The day also featured delegates taking an active part
in a variety of workshops and a visitor journey analysis exercise at a nearby museum and another successful day was rounded off with plenty of networking time, a traditional College Feast in the college’s Great Hall and evening entertainment.
Ray Hole, Ray Hole Architects, Anke Schwarzwalder, Vision XS Germany/ Blackforesters, and Kevin Doyle, Cardiff International Sports Village
Vision XS founder Tony Sefton (right) with keynote speaker John Holland
Bob Rogers, BRC Imagination Arts
Chris Brown, LIW, Ed Pawley, Drayton Manor Theme Park, Terry Monkton, Simworx, Dan Tippetts, Meticulous, Jason Ede, HB Leisure, and John Davies, OmniTicket Network
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