Asian Attractions Expo 2010 Heimo Attraction and Park Design
FOR Heimo Attraction and Park Design, the Germany-based manufacturer of animated figures, dark rides, themed rides and related effects, Asian Attractions Expo 2010 was an ideal platform for the company to present its interactive 3D rides with customised content. Over 85 per cent of Heimo’s business comes from outside Germany and the group said Asia will remain strong for the forthcoming years as the parks industry continues to expand. In order to better serve its global
Olaf Mordelt
customer base, the company has created an attractive package that includes a trackless ride system, screens and all theming elements - including those in the queue area. Outside the realm of hardware, the high-growth market of Asia also resulted in strong interest in Heimo’s master planning, design and project management services.
“Asia is definitively the fastest growing market for the
amusement industry today. As a creative company it is more than exciting to be here,” said Heimo managing director, Olaf Mordelt. “Compared to last year’s fair in Seoul, South Korea, this year both the location and venue itself were by far superior. Far more visitors were attracted and despite the fair being smaller the quality of the exposition has surely increased with some stunning presentations. We went for a rather basic stand look this time but may well rethink this strategy for next year.” Looking towards 2011, Mordelt said Heimo has already
booked exhibition space for AAE 2011. “We are convinced that Singapore will be an ideal location for the fair and attract a lot of visitors,” he stated.
Falcon’s Treehouse
HEADQUARTERED in Orlando, Florida, Falcon’s Treehouse is a creative services firm specialising in the design and production of themed experiences. The company said it was “very pleased” with the outcome of this year’s AAE and remained satisfied with the high calibre of attendees. “Word of mouth and our reputation helped draw visitors
to our booth, keeping a steady stream of perspective clients wishing to meet with us,” said the company’s David Edmonds. “We have exhibited in the past and found that the Asian Attraction Expo always captures the attention of serious prospective clients throughout Asia, which provides Falcon’s Treehouse with the ability to expose our brand to the appropriate target market. “AAE was an important show for us to exhibit our
brand at because Asia is an incredibly important market to Falcon’s Treehouse,” Edmonds continued. “We have done a great deal of work throughout Asia, including a dark ride at the 2010 Shanghai Worid Expo and the 2009 Thea Award- Winning Dragon’s Treasure in Macau. “Originally, we did not envision Asia to be our primary
market, but our deep understanding of the culture and ability to embrace storylines that are relevant have opened the door to our involvement in many projects throughout the region. We have worked hard to cultivate relationships with many clients in Asia and have enjoyed returning to our past Asian clientele to create new, exciting experiences for them again. “The Asian market is important to Falcon’s Treehouse.
Because of this, we’re looking forward to next year’s Asian Attractions Expo as it moves to Resorts World Sentosa. We expect to be working in Asia for many years to come and we expect the Asian Attractions Expo to account for part of our time in Asia as well.”
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