IAAPA celebrates record-breaking AAE
The largest exhibition floor in Asian Attraction Expo’s history has consolidated the event’s reputation as a key date for all amusement industry calendars. Adrian Lennox reports
Chip Cleary, chairman of the IAAPA board of directors
AS the global theme parks industry continues to look to emerging markets for future growth, Asian Attractions Expo 2010, which took place at the Kuala Lumpur Convention Centre in Malaysia from July 13 to16, broke a number of attendance records.
According to data released by show organiser the
International Association of Amusement Parks and Attractions (IAAPA), the event attracted a record 4,750 people, including 3,250 buyers from 40 countries. These figures represent a 34 per cent increase in the total number of buying companies and an 11 per cent increase in the total number of individual buyers when compared to AAE 2009. The number of companies exhibiting at Asian Attractions
Expo 2010 increased almost 50 per cent over 2009. A record 212 companies from 30 countries promoted a variety of products and services on 4,081sq.m of space on the trade show floor. The number of senior-level directors, vice presidents
and owners increased 64 per cent, while the number of buyers from theme parks, waterparks, family entertainment centres, resorts and investors also increased “significantly,” IAAPA said. “We are extremely pleased with the record-breaking
results for Asian Attractions Expo 2010 in Kuala Lumpur,” said IAAPA chairman Chip Cleary. “Our co-hosts, MAATFA and AALARA, and our sponsors, Arihant, Jack Rouse Associates and Kraftwerk, provided significant support for
this year’s event and played a key role in that success. For that, we are grateful.” IAAPA president and CEO, Charlie Bray, added: “A
tremendous amount of serious business took place at Asian Attractions Expo 2010. The growth of the expo illustrates the increasingly important role it plays for industry leaders and is fuelled by the growth of the parks and attractions business in Asia.” Although the US remains the world’s largest market for
the theme parks and wider attractions industry, statistics in PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2007-2011 indicate that Asia is the fastest- growing region. The report points to a compound annual growth rate of 5.5 per cent, reaching US$8.1bn by 2011. AAE’s success this year did nothing to fall short of PwC’s
lofty analysis. Indeed, Asia remains a hot topic in industry circles, as the market becomes increasingly defined by high- tech attractions and the new wave of innovative integrated resorts, which include Singapore’s two recently opened titan destinations, Marina Bay Sands and Resorts World Sentosa, the latter of which will play host to the expo in 2011. “The attractions industry is growing at a tremendous rate
in Asia and that growth is exemplified in the brand-new, world-class Resorts World Sentosa,” explained Bray. “The convention and meeting facilities at Resorts World Sentosa are first class and provide the ideal setting for attendees and exhibitors to conduct their business. Plus, I know everyone will enjoy exploring all Singapore has to offer before and after the show.”
44
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60