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MCV 08/10/10 9 NEWS
MTV teams with Bon Jovi for Rock Band 3
Greatest Hits available post-release Music franchise hits 2,000-song landmark by Christopher Dring
BON JOVI HAS signed a deal to promote MTV’s Rock Band 3 post-release. The band’s entire Greatest
Hits collection, which hits shelves on November 9th, will be available as DLC for Rock
“
masses,” MTV’s SVP of electronic games and music, Paul DeGooyer, told MCV. “Bon Jovi for us is one of our most requested artists. We’ve had a couple of songs on disc, but we’ve never done a vertical campaign like this with them.
Bon Jovi is undergoing all manner of promotional activities which we will be a part of.
Paul DeGooyer, MTV
Band. And the publisher has partnered with the group for promotional activity.
“Bon Jovi is undergoing all manner of promotional activities, including a tour. And we are partnering with them to help bring that to the
Bon Jovi’s latest album will be available to
download as DLC for Rock Band 3
Koch euphoric as X Factor ratings soar
“We are working with Bon Jovi on activity for the compilation and other elements that they haven’t announced yet.”
”
Bon Jovi guitarist Richie Sambora told MCV: “The great thing about Rock Band is it
SPECIAL PACKS of eggs will be a key promotional tool for Warner Bros’ upcoming Super Scribblenauts. Yep, eggs. The publisher has teamed up with Stonegate Eggs to create special branded cartons of Intelligent Eating Eggs, bearing artwork from the upcoming Nintendo DS sequel. This means lead character Maxwell and his ‘Rooster hat’ will head to supermarket aisles nationwide. Consumers will be able to win a DSi and one of ten
copies of the game by using their brainpower – apparently boosted by the Omega 3 found in eggs – to solve devious puzzles on a dedicated website. “Intelligent Eating Eggs is a great match for Super Scribblenauts, providing a clever link outside of our usual advertising arena,” said Warner Bros’ UK sales and marketing director Spencer Crossley. “Stocked nationwide in
Waitrose, Intelligent Eating Eggs with Super Scribblenauts
THE X FACTOR: The Game could be one of this season’s biggest mainstream sellers as the TV show draws in millions of potential buyers. Viewing figures for the latest episode peaked at 14m and this is expected to grow as the series begins its weekly live shows with the final 12 contestants. “The X Factor is one of the hottest TV brands this season,” Koch’s marketing and sales director Paul Nicholls told MCV. “This shows viewing figures go from strength to strength year-on-year. By releasing The X Factor: The Game, Koch Media has an incredible sales opportunity – not only among fans of the show but the entire gifting market.”
The firm is working with the
gets music to a whole new generation of people, which is totally amazing to me.” MTV’s download catalogue will reach 2,000 songs next week. The firm says it sells
hundreds of thousands of songs per week. Rock Band 3 is out on October 29th on Wii, PS3 and 360. It will be published by EA. EA: 01483 463000
show’s producers at FremantleMedia, running competitions with photo booths in shopping centres. Ads will run on TV, in print and online. Koch: 0870 027 0985
Scribblenauts’ eggstraordinary promotion
branding will allow us to reach new audiences and broaden the market for the game.” Stonegate’s commercial director John Sayer added: “The Super Scribblenauts promotion with Intelligent Eating Eggs works well for our product, which is designed to appeal to everyone with a health conscious mind. Super Scribblenauts hits shelves on October 29th. Warner Bros: 020 7984 6718
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