Have you got what it takes?
Based on the hugely popular TV series
Featuring Makeup, Fashion, Catwalk and Photoshoot challenges
Format: Wii and DS RRP £24.99
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MCV 08/10/10 33
and your customers can have a direct relationship with the publisher. “I think it is still the responsibility of the first parties to push the business models in new directions. Test some ideas out – some will work and some won’t.”
XBOX ON PC Along with Microsoft Flight and Age of Empires Online, Microsoft is also creating a PC version of the upcoming Xbox 360 RPG, Fable III. But this begs the question: why
doesn’t Microsoft release more of its big budget Xbox games on PC? Why did they cancel Alan Wake? And why isn’t the likes of Halo: Reach and Halo Wars – two games well suited to the PC platform – headed to the format? “There are a lot of differences between PC and a console in terms of the audience and what the audience expects,” explains Luehmann. “The capabilities of a PC and a console are relatively the same, but the type of gamer isn’t. And you need to graft the experience to that. So it doesn’t always make sense to put Xbox 360 games on PC and vice versa. Could Kinect work on PC? Yes it could, but should it? I don’t know.” It’s not all about the games, either. Another major part of Microsoft’s new push into PC is its Xbox Live/Games For Windows Live service.
Now gamers can use their avatar and Gamertag across multiple platforms. The achievement points players get in Age of
Empires on PC, Halo: Reach on Xbox 360 or Crackdown 2: Project Sunburst on Windows Phone 7 are all added together into one unified Gamerscore. And this level of connectivity is only going to get bigger.
Says Luhemann: “Imagine what the leaderboard for Solitaire would look like? Imagine getting achievement points for Solitaire? That would be awesome.
“I will play a game on my laptop on the plane, at work I’ll play on my PC, at home on my console, and on the train I’ll play on my phone. It’s all across the same service.”
CHANGE OF PACE Microsoft’s renewed commitment to PC perhaps shouldn’t come as a surprise. Whereas in 2007 PC was seen as the history of the video games industry, today it looks more like its future. But the question remains, is there still a need for a company like Microsoft in PC gaming? Today PC’s future is being made by
Valve with Steam, OnLive, Gaikai – even Zynga. So where does Microsoft fit in to all this?
Luehmann concludes: “Other companies should look to Microsoft for leadership, but I’m not sure that they do. It is our job to lead the way on PC. And in some ways we are doing that and in other ways we are not. “So we need to step up. And you are starting to see the proof now.”
OUT NOW!
trademarks of Pottle Productions Inc. All Rights Reserved. Mastertronic and the Mastertronic logo are trademarks of Mastertronic Group Limited. All other trademarks and trade names are the property of their respective owners.
AMERICA’S NEXT TOP MODEL © 2010 dtp young entertainment GmbH & Co. KG. All trademarks are property of their respective owners. Nintendo DS and Wii are trademarks of Nintendo. TM & © 2010 Pottle Productions Inc. AMERICA‘S NEXT TOP MODEL and related marks are
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