NEWS 12 MCV 08/10/10
WWW.MCVUK.COM
Extra 6,000 flock to EG Expo
Attendance figures up to 20,000 after 14,000 turnout in 2009 Plans already afoot for 2011 showcase by Dominic Sacco
THE 2010 Eurogamer Expo saw record attendance last weekend, with 20,000 visitors flocking to London’s Earls Court for the show.
Queues started forming at 2am on Friday, October 1st – with hundreds of consumers
“
year’s Eurogamer Expo went – it was an overwhelming success and we’ve had incredible feedback from the community.
“It is now undoubtedly the
UK’s largest and most credible video games event, and was more than twice the size of last year’s. We’ll be announcing next
Eurogamer Expo was an overwhelming success. We’ve had incredible feedback from the community.
Rupert Loman, Eurogamer
anxious to try the latest games. The event came to a close on Sunday, October 3rd. Attendance was up 6,000
year-on-year following last year’s 14,000 visitors at The Royal Armouries in Leeds and Old Billingsgate in London. Tickets cost £8.
Eurogamer MD Rupert Loman told MCV: “We are very pleased with the way this
A total of 20,000 visited the Eurogamer Expo
year’s date and venue soon.” Gamers had the opportunity to try upcoming titles for the first time including Dragon Age II, LittleBigPlanet 2, Gears of War 3 and The Legend of Zelda: Skyward Sword. Developer sessions saw the likes of Peter Molyneux and Sonic co-creator Yuji Naka demo their new games to the public.
www.expo.eurogamer.net
” GEM OPENS XBOX 360 DEMO ROOM
Games marketing guide released
A brand new demonstration suite dedicated to Xbox 360 has been installed at Gem’s HQ. The unit features ten of the redesigned 250GB versions of the console. Xbox Gem Microsoft business manager Jon Sutherland said: “Our partnership with Microsoft is incredibly important to us, so we wanted to develop the ultimate demonstration space.” Gem: 01279 822800
A NEW HANDBOOK has been published that offers publishers and developers advice on in-game advertising. The Advertising and Games Handbook, published by the Internet Advertising Bureau, is made up of contributions from Double Fusion, EA, Sony, IGN, Microsoft and more. It offers an introduction to games advertising planning and buying processes and includes case studies, key audience information and tips. The Internet Advertising
Bureau’s head of industry programmes Jack Wallington
told MCV: “This handbook is an incredibly important step for advertisers. It is the first time that the games industry has come together to offer a united, consistent voice about advertising with games. In the book some of gaming’s leading companies explain in a simple and clear way how to make the most out of this massive and still growing medium.” To celebrate the launch IAB is hosting an event for marketers on November 8th about how brands can engage with consumers through games.
www.iabuk.net/games
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