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MCV 08/10/10 39 MCV INTERVIEW TONY GARNISH, PRESIDENT, AGI
raft of media including packaging, through the line marketing campaigns, flat print, POS, 3D and digital.
Is digital a major part of AGI’s future plans?
While we may never be able to download a fragrance, clothes or food, the digital sphere is dominating and transforming the way we communicate, consume and engage. No one will be outside its reach and everyone will be susceptible to it.
Now more than ever the need for integrated digital campaigns and progressive thinking across an evolving user interface is essential. With our experience in the digital domain we can translate big ideas into a personal and engaging approach. From dynamic online advertising, SMS and email marketing, viral strategies, social media engagement and mobile content development, we can create the right digital campaign to complement clients and their brands. The industry in front of us is changing and now we are able to be flexible in order to adapt to that change.
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The modern consumer purchase patterns have altered over the last few years and with the introduction of new and exciting marketing tools at our disposal, we need to make sure we can continue to support our clients through this transition.
How are AGI’s other departments adapting to the changing industry? Our Productions Services area is continuing to grow as we are expanding
Now, more than ever, the need for integrated digital campaigns in an evolving user interface is essential.
Tony Garnish, AGI
our capabilities in areas such as asset management and catalogue management. We continue to support and develop our online management tools to be more relevant in this changing business. Working with some of the biggest brands in the entertainment industry, we are using that experience to grow our adaptation and localisation business.
These teams deliver tailored design, artwork creation and prepress services for packaging, POS, marketing and online, supporting our structural designers and a thriving design studio. We have our own in-house experts who know all the ins and outs of regionalisation and localisation for marketing campaigns. And over the years they have been immersed in product releases across home entertainment, games, mobile communications and technology industries.
target audience.
It should naturally enhance every single product it displays and, more importantly, it should make shoppers want to buy. That’s why we work harder to thoroughly understand the consumer journey before going on to create work that we know will act as a trigger to purchase. To do that, we produce only the most eye-catching
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What is the key to creating a successful set of POS materials? Our dedicated design teams believe POS needs to surprise and engage a
designs and utilise the most creative builds possible.
What gives AGI an edge over rivals? There are many plastics companies that can provide companies with product. There are others that have an innovative product design capability but no manufacturing capabilities. AGI Amaray is one of only a handful of companies that can do both. We are a dominant DVD box manufacturer in the US and Europe, shipping millions of items across both continents every week. And we have a history of design innovation, continually meeting the needs of customers. These are exciting times for the company. With a brand new lease of life, we are focusing on the future and look forward to increasing our services and capabilities.
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