LONDON GAMES CONFERENCE 30 MCV 08/10/10
WWW.MCVUK.COM
Going to the London You are? Excellent. You’re not? Well here are 10 reasons why you should definitely change your mind… 3 THE PANEL SESSIONS
THE SHAPE OF CLOUDS TO COME A panel of industry leaders and innovators discusses
the impact of social networks, online play, advanced mobile devices and cloud technology on the future of the games industry.
4 HEIKO HUBERTZ
Chairman: Phil Harrison, London Venture Partners Shuji Utsumi, Q Entertainment Ben Cousins, EA Dice Kristian Segerstarle, Playfish Floris Jans Cuypers, Spil Games
1 LAST YEAR’S WAS GOOD…
DIFFERENT WAYS TO PLAY, DIFFERENT WAYS TO PAY How traditional bricks and mortar retailers, digital distributors, developers and publishers are all finding new ways to find, sell to and retain consumers.
The London Games Conference made its debut last year. The idea was to create a UK-based, global-
orientated, forward-looking conference with a specific brief to tackle the issues that different companies and sectors found most challenging and, hopefully, most full of potential. It succeeded. Over 200 delegates gathered at BAFTA’s
Piccadilly headquarters to see speakers and panellists from companies and organisations including Sony, Microsoft, Electronic Arts, Sega, Playfish, ChartTrack, UKIE (then still ELSPA) and others as part of a programme that focused largely on digital distribution and the impact it was having – and will have – on developers, publishers and retailers.
2 …THIS YEAR’S
Chairman: Michael French, Intent Media Chris Petrovic, GameStop Ian Chambers, Direct2Drive Simon Osgood, InComm Alan Yu, Ngmoco
WILL BE EVEN BETTER
The first LGC was, maybe, a bit safe. Some of the names, topics and even conclusions were, perhaps, just a little familiar. They probably represented the companies and debates that
you were reading about in MCVat the time. This year, the idea is to shift the focus to the people, technologies, ideas and business models that you’ll be reading about in MCVin three to five years time. On your Mk.4 iPad. Or the inside of your eyelids when you blink.
Chairman: Johnny Minkley, Eurogamer TV David Reeves, Capcom Dave Perry, Gaikai Jasper Smith, PlayJam
THE NEW POWER BASE Choosing a platform for content used to be relatively straightforward, now there are myriad options, and a host of major new players offering audiences measured in millions or more. An in-depth look at some of the most interesting and potentially profitable ways to think outside the box(es).
Bigpoint is one of the three biggest game portals in the world. At London Games Conference, founder and CEO Heiko Hubertz will explain exactly how he did it. Well, he’ll present a keynote entitled ‘The Keys to International Success with Online Games’. That’s ‘Keys’, not just ‘Key’ – so expect multiple nuggets of insight and information from the man behind a company currently generating more revenue per user than World of Warcraft.
5 THE
NUMBERS
A conference isn’t a conference unless a ridiculously clever man runs through a data- packed PowerPoint that has you scribbling like a lunatic, wondering if you’d capture enough detail if you tried to take a picture of the screen from here and then quite urgently hunting down one of the organisers as soon as the lights go up to see if it would be possible to get sent a copy of that presentation, please very much? At LGC that man is Screen
Digest’s chief analyst Ben Keen and those slides will provide an overview of packaged goods and digital/online sales, how different channels will evolve and key trends over the next few years.
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