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MCV 08/10/10 27
JURGEN POST?
He may be new to MCV, but Jurgen Post is no stranger to the games industry. His career spans over 15 years, including a stint at SCEE during the launch of the very original PlayStation.
1988 to 1993 Sony Pictures, Sales & Operations Director
January 1994 to April 1996 SCEE, Sales & Marketing Director
May 1996 to December 1998 Sony Consumer Electronics, Marketing GM, Benelux
January 1999 to December 2000 Boxman, Managing Director
January 2001 to October 2006 Sony BMG Music, General Manager
December 2006 to Present Sega Benelux, Managing Director
May 2010 to Present Sega, Senior Vice President EMEA
will be very important when more big Sonic releases arrive in the future. “We could make a lot of money on back-catalogue Sonic titles, but let’s keep price at least at mid price and let’s keep the number of Sonic games available under control. Otherwise you can have cannibalisation. If there are ten Sonic games on the shelves, with people seeing Sonic Rush DS or Sonic Rush Adventure, this may not help our overall strategy. “Let me be clear again. In Europe, Sega has three pillars in Sonic, Football Manager and Total War. We are going to be working very hard to make these franchises bigger.” Profit, longevity, long-term planning. This is the new Sega. Possibly fewer risks after some hard lessons on new IPs. And, for the foreseeable future, no more setting up of local HQs. “We are happy with where we are and what we’ve got. We won’t be setting up HQs in, say, Italy or Scandinavia. There has been a good deal of success here in the past few years and, for me, taking over as head of Europe has been like jumping onto a train at full speed. My job is to ensure things continue to run smoothly. “Sega is still one of the youngest publishers in Europe. Rob Cooper has been at Ubisoft for 10 years, whilst Sega has only been a multi-format publisher for five or six years. We have learned a lot, but must continue to learn.” So, finally, as if we didn’t know, what does Mike Hayes want from his new man in Europe? “You can scribble it on a piece of
paper. It’s a couple of numbers that we have to hit. Simple as that.”
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