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MCV 08/10/10 15 NEWS Easy does it as FMG rebrands
Publisher comes out fighting after parent firm’s collapse Reverts to original name by Michael French
DUTCH publisher Foreign Media Games has survived the collapse of its parent – and has re-emerged as Easy Interactive. Last month Foreign Media called in administrators after a finance crisis.
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original name before it was acquired by Foreign Media back in 2006.
Easy Interactive plans to build on almost a decade of work in games which saw it become one of the top publishers in Benelux. The firm expanded to the UK earlier this
After spending four years as part of a larger group it feels natural to return to our independent origins.
Michel van Elmpt, Easy Interactive
As it was independently run and profitable, the games division’s management team were able to secure a quick sale and transfer FMG ownership to private equity group Triacta. The group will now revert to the name Easy Interactive, which was the division’s
[NEWSWIRES]
MICROSOFT: Gears of War 3has been delayed to autumn 2011 in order to make it a ‘marquee title for the holiday season’. The game was previously scheduled to arrive in April next year.
ACTIVISION: NASCAR: The Game 2011will be released in February next year for Xbox 360, PS3 and Wii. Eutechnyx has taken over the franchise’s development.
year with a number of mass market Wii, DS and PC games. “After spending four years as part of a larger group it feels natural to return to our independent games publisher origins,” said Easy Interactive’s MD Michel van Elmpt. “Our team is exactly the same, other
SALES LEAP FOR GAME POSTERS ”
Merchandise supplier GB Eye has told MCVsales of its video game-based posters have grown by 30 per cent in the last two years. The firm is launching a range of new posters in Q4, based on games such as Black Opsand Assassin’s Creed: Brotherhood. GB Eye: 0114 276 7454
TURN 10: The Forza 3 Ultimate Collectionre- release will include Top Gear videos, an Xbox Live theme and car pack. The Top Gear track will also appear in Sony’s Gran Turismo 5.
Michel van Elmpt leads the same team for Easy Interactive
than one personnel addition, and we’re looking forward to delivering against our
substantial Q4 2010 and 2011 line-ups.”
Key upcoming titles from Easy include In The Mix: Featuring Armen Van Buuren. Easy Interactive: 0207 240 2645
GAMEFORGE: A free-to- play MMO game based on Star Trek: Deep Space Nine will be released next summer, courtesy of German publisher Gameforge.
REALTIME DISTRIBUTION: MCV printed the contact number for Realtime Distribution incorrectly in our issue dated Friday, October 1st. The correct number is 01480 435 881.
Pan-European success for F1
CODEMASTERS wasn’t the only one celebrating F1 2010’s chart triumph last week. Koch Media, which distributed the game in key European territories, was also celebrating as the racing title recreated its UK chart success across the continent.
The game took pole position in the PS3, Xbox 360 and All Formats charts in Germany when it was released three weeks ago. The PS3 edition topped the charts in France, Switzerland, Italy and Austria.
“Gamers and racing sports fans alike have eagerly anticipated the release of F1 2010,” said Koch Media CEO Klemens Kundratitz. Codemasters boss Rod Cousens added: “Our partner- based distribution strategy with Koch Media has delivered major results in driving the title to great heights in key European markets.” F1 2010 debuted at No.1 in the UK Top 40, knocking Halo: Reach off the top spot. Koch: 0870 027 0985
CHECK OUT THIS WEEK’S VIDEOS:
Your Shape: Evolved Vanquish Wii Party
Videos are available within the free iPad Edition of MCV on iTunes and the PC Digital Edition, which can be accessed at
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