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RETAILBIZ: FOOTBALL MANAGER 2011 MCV 08/10/10 57
MANAGING MARKETING
TV This year’s TV campaign is set on following fans of both the PC game and the sport itself around their football viewing. A 30-second targeted campaign will generate awareness pre and post launch, and kicks off in one of the world’s most famous derby games, Everton versus Liverpool on October 17th. As well as slots on Soccer AMand
Sky Sports News, the ad will run during 35 Live games across October and November, including 22 Premier League games and Champions League Group stages. In addition slots will run on high
indexing 16-34 male programming on Dave, Channel One, Sky 3and ITV4.
ONLINE A 30-second non-skip pre-roll ad will appear on Y
ahoo Sportswith
match views have been updated with over 100 animations, including players, models, stadiums and goal celebrations. Then there’s a news subscription service expanded to deliver information in a more friendly and immersive manner, alongside Set Piece Creator – which does pretty much what it says on the tin – but in an intuitive and user- friendly way.
Football Manager 2011 also gets a new interface and a whole host of new questions for press conferences. Players even have the ability to publish achievements and goals to social networking sites YouTube and Twitter. As ever, the improvements and additions have come about through a
combination of the creativity within the Sports Interactive team and the suggestions and comments from Football Manager’s dedicated and vocal fan community.
TOP OF THE LEAGUE
No developer is as connected to its players as Sports Interactive, and no franchise is influenced so directly by its fans as Football Manager.
Jacobson adds: “Our goal each year is to make the best football management games ever released – and our focus is on quality. “With quality, sales will come, and we’ve got a pretty good record in that area. Football Manager is one of the
best value for money propositions out there – the average amount of time spent playing the game in a year is well over 100 hours.”
Hundreds of thousands of Football Manager fans are already primed for this year’s iteration, passing the time until release date by watching the Premier and Football League managers do their best, tutting at the odd selection, raising their eyebrows at suspect formations, and itching to get going on what they consider to be ‘the real thing’. DLC-wise there’ll be a free data update early next year, but all the content users need – with more than 50 playable leagues – is available out of the box from day one.
exclusive coverage of all premier league highlights. This will run over a four-week period. Football League Interactive, the
largest global football network and perform network, will deliver display advertisements across 117 club websites and forums. A campaign will also be delivered
via Facebook news feeds to followers of the Top 20 players (official PFA pages). This includes the like of Torres, Rooney and Gerrard. Additional activity includes display
advertising within premium areas across Sky’s websites Sky Sports, Football 365and T
eamT alkand Sky
On Linemagazine. This will deliver over 12m impressions.
PRESS There will be a special feature in Sportmagazine at launch.
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