Sponsored by WWW.MCVUK.COM MCV 08/10/10 47 PERSONNEL Direct2Drive grows UK marketing team Herron joins digital distribution service Microsoft’s Mattrick earns full president role Pitbull hires Dietz
IGN PAUL HERRON has been hired as senior marketing manager for Direct2Drive. He will be instrumental in further raising the profile of IGN’s successful digital distribution service.
“I am delighted to join the IGN team, having been a fan of their brands for years,” said Herron. “It is an exciting time to be involved with digital distribution and I believe Direct2Drive is perfectly placed to take the industry to the next level.”
IGN’S UK MD added IAN CHAMBERS: “2010 is set to be another record year for
MICROSOFT The firm confirmed DON MATTRICK’s promotion to
Herron will help promote IGN’s Direct2Drive service
Direct2Drive. Paul brings a wealth of knowledge from the casual gaming sector and has the experience to deliver on our objectives within the ever- changing commercial world of digital distribution.”
president of its Interactive Entertainment Business. He officially leaves his former position of senior vice president as part of restructuring following the recent departure of former president ROBBIE BACH. Mattrick will now head up operations surrounding key Microsoft products such as Xbox 360, Xbox Live, Kinect, Zune and Windows Phone 7. He spent several years at Electronic Arts before he joined Microsoft back in 2007.
Microsoft CEO STEVE BALLMER said: “This promotion underscores the strength of our collective leadership team and set us up well to execute against a powerful line-up of products.”
PITBULL UK- based developer Pitbull Studio has appointed STEVE
DIETZ as art director. He has over 16 years of experience in the industry, having worked at Lightning Fish, Midway, and Eutechnyx. “I’m excited to be with such a close-knit team, and looking
forward to staying very much hands on, while growing the art team further,” said Dietz. Pitbull Studio was formed from the ashes of Wheelman developer Midway Newcastle, which closed last year. Dietz is the latest former Midway Newcastle member to join its ranks.
ROXIO DAVID BAYLISS has joined retailer and reseller Roxio as its new
sales manager.
He leaves his position at Mindscape to help develop Roxio’s UK presence.
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