NEWS 14 MCV 08/10/10
WWW.MCVUK.COM
ShopTo targets movie market
Online retailer to expand DVD and Blu-ray offering after record results October MCM Expo debut planned by Dominic Sacco
For the year-to-date
SHOPTO will ramp up its DVD and Blu-ray range after reporting record market share last week.
The retailer offers a limited range of movies, but will grow the category in 2011. “We aren't the type of company to rest on our laurels so you can expect further
“
ShopTo.net’s share of the games market rose by 84 per cent. And in September the retailer recorded its single biggest weekly share of the market in the last 12 months, as well as launching a dedicated iPhone app. Year-on-year, the retailer recorded a 183 per cent increase in its overall share of
We are looking to further expand our DVD and Blu-Ray offering which is very popular. Igor Cipolletta, ShopTo
advancements in all areas,” ShopTo CEO Igor Cipolletta told MCV. “We have ambitious plans for 2011 that include increasing market share and widening our customer base. We are also looking to further expand our DVD and Blu-ray offering which is very popular.”
the market, attributing this success to strong sales of key September games F1 2010, Dead Rising 2 and Guitar Hero: Warriors of Rock. Cipolletta added: “This is a fantastic achievement for ShopTo and it is purely down to our determination to succeed and prosper.
”
WARNER BROS is taking upcoming MMO adventure LEGO Universe on the road this month.
The firm is allowing customers to experience the subscription-based PC game at LEGO Land in Windsor and the LEGO Land Discovery Centre in Manchester. The LEGO Universe sampling ‘lounge’ will also preview the game at consumer show GameCity in Nottingham from Wednesday, October 27th to Saturday, October 30th. As well as the tour, Warner has also booked a wider marketing campaign.
A series of 20-second and 30-second TV ads will run over a two-week period, while PR and demo covermounts will appear in a range of specialist and lifestyle magazines. Online demos will be
available to download and sites will feature a developer’s tour of the game. There will also be retail POS in the form of posters, countertops, stickers, leaflets and FSDUs. LEGO Universe is an online third person action adventure that allows players to create their own unique LEGO character before building houses, taking part in co-op
SHOPPING AT
ShopTo took its biggest share of the 2010 games market last month “We have a real drive at
ShopTo with everything we do – whether it’s making sure we have great customer service or investing in a new state-of-the- art warehouse system.” As well as upping its DVD and Blu-ray offering, over the
next year
ShopTo.net says it will continue to run online competitions and will launch new technical and social website advancements. It expects Q4 2010 to be its best Christmas sales period ever. ShopTo: 0800 779 7777
MCM EXPO ShopTo will make its first appearance at movies, anime and games consumer show MCM Expo this month. The retailer will have its
own stand and offer the latest games to customers. MCM Expo runs from
Thursday, October 29th to Sunday, October 31st at Excel in London.
LEGO Universe sampling tour kicks off
The LEGO Land sampling booths could look like this
quests and exploring the world. It goes on sale on Friday, October 22nd for £29.99. “LEGO Universe is a great way for families to play
together in a safe online environment,” said Warner Bros’ UK sales and marketing director Spencer Crossley. “The game designed to foster
creativity and social interaction in young children and veteran gamers alike.” Warner Bros: 020 7984 6718
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