RETAILBIZ: FOOTBALL MANAGER 2011 56 MCV 08/10/10
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FOOTBALL MANAGER FACTS
Sells around 900,000 copies per year – roughly 45 per cent in the UK
It’s the third most successful PC brand in Europe
Developer Sports Interactive has won four BAFTAs
Football Manager 2010spent 10 consecutive weeks at No.1
The phenomenon that is Football Manager returns for a new campaign…
by Dave Roberts
IT IS, PERHAPS, a trifle ironic that when it comes to Football Manager, a game which elevates opinion to an art form, there is so little difference of opinion. Instead it is quite
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uniformly accepted as the gold standard within a genre, which it defines with its content as clearly as it does with its name.
“It’s the third most successful PC brand in Europe behind World of Warcraft and The Sims.” With every year, each new iteration is eagerly anticipated by a growing army of
Sports Interactive’s studio director Miles Jacobson tells MCV: “The Football Manager series sells around 900,000 copies per year, 45 per cent of which are accounted for within the UK.
“
improved and more detailed contract negotiations, including different types of agents to deal with.
Our goal each year is to make the best football management games ever released – and our focus is on quality
. Miles Jacobson, Sports Interactive
fans, keen to see what has been added to the winning mix. This year they have plenty to get their teeth into. Football Manager 2011 boasts a wealth of new features, including
Dynamic league reputation means that as teams get stronger, the league they play in attracts better players and becomes increasingly competitive.
in 14 different skill areas and focus as a team on specific tactics. New levels of interaction between manager and players and manager and board provides a more accurate model of real life, while
”
EXTRA TIME There’s a revamped training system that allows managers to coach players
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