38 MCV 08/10/10
MCV INTERVIEW TONY GARNISH, PRESIDENT, AGI
A fresh start
After being acquired by Atlas Holdings, AGI has transformed itself. MCV speaks to president Tony Garnish on the rebrand, the changing industry and what it takes to make good POS…
Aside from new owners and a new look, what’s changed at AGI? AGI now has independency to drive its business into many different areas and focus on real innovations and creativity. We have gone through a complete re- branding and cultural change, now focusing our sights on branding, communications and digital technologies, as well as continuing to build our client list. We are also improving our services and offering special packaging, print media and productions services.
How is the firm organised now? It has been strategically divided into five sub-brands; Design & Digital, Production Services, Retail, Print and Amaray.
We have recruited industry leaders who have years of experience in these specialist areas. They will be focusing on adding value to all of our services and ensuring that each division has a team of dedicated specialists that support each separate function.
Our globally-renowned creative and digital divisions bring cultural and social understanding to our business. Because we understand various brand, product and supply chain requirements and base our work on rigorous market research, we consistently produce work that achieves much greater stand out and therefore is more effective in today’s cluttered marketplace.
Customer insights help us to create big ideas that can be delivered across a
AGI offers digital marketing campaigns and a range of bespoke POS to help products stand out in the marketplace
WWW.MCVUK.COM
Fantastic margins and fast selling pocket money products
For the very best in gaming posters and merchandise...
For more information please contact our sales team on:
TEL: 44 (0) 114 276 7454 // FAX (UK): 0114 272 9599 // FAX (EXPORT): 44 (0) 114 276 7460 E.MAIL:
enquiries@gbeye.com // WEB:
www.gbeye.com
£3.99 RRP
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