WWW.MCVUK.COM
When? Thursday, November 4th No, When Exactly? Conference runs from 17:00 to 20:15 – dinner and drinks continue to midnight. Where? BAFTA, 195 Piccadilly, London
www.londongamesconference.com
MCV 08/10/10 31
Games Conference? 6 IT’S PART OF, AND AT THE
HEART OF, THE WIDER UK GAMES MARKET
Just like last year, London Games Conference is backed by UKIE and is part of the London Games Festival. Thanks to these partnerships it has secured the participation
of industry legend and Eidos life president Ian Hetherington, who will be providing an update on the crucial, government- commissioned Livingstone-Hope Skills Review, and the closing address from the Minister for Culture, Communications and Creative Inustries, Ed Vaizey. Director General of UKIE, Michael Rawlinson said: “I am hugely looking forward to the 2010 London Games Conference, which is part of the UKIE backed, London Games Festival. “The quality of the participants at the London Games
Conference this year is exceptional. Having so many big names under one roof is a fantastic opportunity for the video games and interactive industry to discuss many of the important issues that it faces in the ever evolving future.”
8 BECAUSE EVERYONE ELSE WILL BE THERE
Okay, not everyone. Delegate spaces are, in fact, strictly limited (which isn’t strictly speaking a reason to go, more a reason to sign up early if you do decide to go), but those companies
that will be represented in the audience, if not on stage, include: 1C, Advance A/S, British Telecom , Brunel University, Disney, Electronic Arts, Entertainment Retailers Association, Gamestop, GOG (Good Old Games), Green Man Gaming, Invest Quebec, Koch Media, Konami, NC Soft, Sony Computer Entertainment, Sega, Square Enix, THQ, UbiSoft, and Warner Bros.
9 TO WATCH TOMORROW’S NEWS AGENDA BEING SET
In this case, when we say ‘tomorrow’, we mean it both literally and metaphorically. In a literal sense, specialist and mainstream media both picked up on several issues raised
at last year’s London Games Conference and either reported them directly or explored them further. There was media representation from Edge, The Guardian,
GamesIndustry.biz, Gamespot, The Telegraphand Media Week. Within 24 hours, coverage appeared in 25 different media outlets, across Europe, in the US and even in Australia. In a metaphorical sense, the whole point of London Games Conference is to move on the debates
and discussions that the media will be putting in the spotlight for months and years to come. And the people on stage at the London Games Conference will be the ones quoted most often and most prominently throughout those debates. So, come and see them live, with all the Ums, Ers, swear words and slander left in. Then ask them a question rather than hope a journalist eventually gets round to doing it for you.
10 DAVE PERRY
There are loads of other brilliant panellists, obviously; people who will genuinely shape our business – your business.
Chris Petrovic, for example, as senior vice president at Gamestop, will be talking about how the
biggest games retailer in the world is facing up to the challenges on the High Street and in digital distribution over the coming years. Kristian Segerstrale of Playfish will be proving that being part of Electronic Arts doesn’t mean he
can’t say things that throw slightly more conservative thinkers into a mixture of panic and despair. But with Gaikai CEO Dave Perry, well, there’s just that feeling of expectation, isn’t there? You’ve
probably seen or read about his keynotes before. They’re very good, fair play. But as part of a panel, there’s going to be that wildcard element. There’ll be no script. There’ll be opposing points of view, hopefully a bit of tension – and definitely
7 NETWORKING
some tricky questions, both from the panel chairman and the audience, which hopefully means you. If he doesn’t throw up a headline or two, we’ll eat Freddie Starr’s Hamster.
The conference will be followed by drinks and dinner at BAFTA. It’s a pretty informal affair, not a sit-down job,
and whilst no one would pretend that the thoroughly decent grub is worth the price of admission on its own, the chance to talk properly and maybe exchange details with (practically) all the speakers, plus the rest of the delegates, just might be.
CONVINCED? Good. All you have to do now is email
Jodie.Holdway@intentmedia.co.uk or phone 01992 535647. Delegate tickets cost £269 – and there really aren’t many left.
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