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RETAILBIZ: FABLE III MCV 08/10/10 55


FAB MARKETING


corrupt leader, King Logan. It’s down to the player’s hero to front an uprising and overthrow the king – who just so happens to be the evil brother of said hero.


Once the new leadership is in place, gamers must lead battles and make decisions to keep the kingdom functioning. But it’s not all about staging an uprising and saving the world – Fable III gets a range of new gameplay features to charm both fans of the series and newcomers.


A tweaked co-op mode allows two gamers to play as their own heroes on- screen at once, with a free roaming camera that removes the need for them to stay close to one another. The two connected players can become in-game friends, marry, have children or forge business partnerships. Gamers can even bring their dog with them into a friend’s


game for a deeper multiplayer Fable experience.


REWRITING THE RULEBOOK Combat-wise the game’s RPG and action mechanics have been completely overhauled, with users now able to craft weapons by how they use them. A rusty blade can become a glowing sabre if a player is good, or drip with blood if evil. There is also a range of new finishing moves and multiplayer combat bonuses which allow faster progress if players team up online.


Other additions include a new lighting system and higher resolution character models, with a context-based system that gives gamers the chance to perform new emotes such as hugging or picking someone else up.


In-game menus have been entirely removed and are replaced by regal


chambers and a butler, played by John Cleese. Here players can access their weapons room, clothing room and trophy room – complete with the hero’s gold coin stash. They can also view a ‘living’ 3D map where players can see how their kingdom’s economy is constantly changing. “We are extremely pleased with the great work Lionhead has done to improve on what was already an amazing franchise,” adds Disney. “There is a huge and extremely active


Fable community which is eagerly awaiting the game. Lionhead’s variety of additions have helped to create a more action-adventure-style game that will appeal to a whole new audience.” And with top voice talent in the title including Simon Pegg, Jonathan Ross and Stephen Fry, it looks like this really will be the best Fable game yet.


Fable III’s release is being backed up by a high profile marketing campaign, which will run across the following:


PRINT A large-scale print campaign targets gamers, action adventure fans and males with ads running in a variety of men’s, gaming and lifestyle press.


ONLINE On release day a series of site takeovers will run on lifestyle and gaming websites, complemented by a series of online ads.


TV Both 20-second and 30-second advertisements will appear on Channel 4, Five and all major satellite channels.


RETAIL A full range of POS materials will be available to stores. On top of this, a ‘Village Maker’ pre-order mechanic allows gamers to create a villager who they will meet in-game which unlocks a new quest.


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