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‘Portfolio approach needed to survive online transition’
Only the forward-thinking publishers eyeing new markets will succeed, says Bigpoint by Michael French
THE CEO of Bigpoint has warned that only those publishers with the right spread of browser, casual and mobile games will ride the digital tidal wave.
Heiko Hubertz is presenting the opening keynote at November’s London Games Conference. The talk, ‘The Future of Online Games’, will
“
“Not only are the sales soaring, but a range of companies in the sector are growing exponentially. “Being successful with online games means developing a widespread portfolio of browser, casual and mobile games.
“It also means you must implement new technology to improve the gameplay and offer a selection of new
Being successful with online games means developing a wide range of browser, casual and mobile games.
Heiko Hubertz, Bigpoint
explain that good ideas alone will not decide the winners of the digital frontier – it “depends not only on creativity and technology, but very much on an excellent business model”, he told MCV. “Half of all the internet traffic is already generated by online game sites – online games are currently booming,” he explained.
Bigpoint CEO Heiko Hubertz says international success can be achieved through new markets and new technology
MCV 08/10/10 5
TOP 10 PRO EVOLUTION
SOCCER 2011 PS3, KONAMI
2. GRAN TURISMO 5 PS3 ..........................................SONY
3. MEDAL OF HONOR: LIMITED ED PS3 ..............................................EA
4. CASTLEVANIA: SHADOW PS3........................................KONAMI
5. MEDAL OF HONOR: LIMITED ED 360 ..............................................EA
6. CALL OF DUTY: BLACK OPS 360 ..................................ACTIVISION
possibilities, like cross-platform multiplayer gaming. “To be internationally successful means you have to enter new markets.” Bigpoint has become a massively powerful force in online games, with a number of hugely popular browser- based MMOs.
It runs a number of owned IP games including DarkOrbit,
UK SOFTWARE SALES MONITOR
Your weekly guide to the UK games software market…
The arrival of FIFA 11has resulted in the biggest sales week of the year so far. The UK games market’s weekly value is up 95 per cent to £47.3 million, while units have increased 74 per cent to 1,601,300 games sold. The week’s value is also 65 per cent bigger than the previous best this year.
FIFA 11was the clear sales driver, accounting for almost £29m of the week’s value and 821,000 units. Other games in the charts included Dead Rising 2and F1 2010.
We are into the hectic Q4 period now, and although there’s no FIFA-sized blockbuster due next week, there are a number of big titles – including PES 2011, Enslaved, Castlevania: Lords of Shadowand Wii Partyin stores today.
£47.3m
[WEEKLY MARKET VALUE] Week Ending October 2nd 2010
50 40 30 20 £28.7m 10 FIFA 11 went straight to the top of the charts this week 0
987,767 Units
Source: UKIE/Chart-Track and Intent Media Total UK Software Sales ”
and unveiled open world online browser game PoisonVille at Gamescom. Bigpoint also has deals to make games based on the Battlestar Galactica and Playboy brands.
The London Games Conference takes place on Thursday, November 4th. To book a place, contact Jodie.Holdway@intentmedia.
co.uk. A preview of the event can be found on page 30.
7. CALL OF DUTY: BLACK OPS PS3 ..................................ACTIVISION
8. ASSASSIN’S CREED BROTHERHOOD PS3 ......................................UBISOFT
9. SALT (BLU-RAY) PS3 ............................SONY PICTURES
10. PES 2011 360........................................KONAMI
Week ending: October 2nd Source: SHOPTO.NET
Turn to page 69 for more pre-order charts from leading online retailers
[PRE ORDERS]
£24.2m
918,186 Units
Week Ending September 18th Week Ending September 25th
£47.3m
1,601,300 Units
Week Ending October 2nd
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