58 ■ October 6, 2010 • GRAPH EXPO
Official Show Daily • Cygnus Graphics Media
Cosmos Communications Simplifi es Proofi ng Process
in Long Island City, NY, and Bridge- port, CT, its goal is to support clients with an array of creative and unique marketing support services to optimize the effectiveness of their promotional efforts. Its Total Marketing Support delivers a wide range of services, from print to photography, Web development, and beyond. All resources are in-house. The firm’s 50-member print and pre- press departments develop everything from catalogs and brochures to one-page ad inserts. Cosmos’ fleet of presses run the gamut from a digital Heidelberg DI press to a 40" 8-color perfecting press capable of running a 16-page 8½x11"
S
ince 1933, Cosmos Commu- nications has been a specialist in marketing and promotional support services. With offices
catalog in one pass. In between are 40" 6-, 4-, 2- and 1-color presses that perfect and have in-line aqueous coating. In 2006, Cosmos was using its work-
flow to drive an inkjet printer for proof- ing. Because it used ICC profiles, any change in ink, paper or other variable meant they had to rebuild their pro- files—which was a hassle. “It was way too time consuming. We couldn’t get good color between printers. When we created a proof fingerprint from one printer, we had to remember where it was created, and for which press,” explains Derek Lambert, Cosmos Communica- tions director of prepress technology. “Meanwhile, our first system jammed all the time and, while our second system was much better, we were spending $45- 60,000 a month on materials.”
Rapid Changeovers with Infi nite
Variability
Muller Martini’s Variable Sleeve Offset Printing changeover technology demonstrated first time in U.S. at GRAPH EXPO
M
uller Martini (Booth 637) is displaying its Variable Sleeve Off- set Printing (VSOP)
press which features a unique sleeve technology which allows print sizes to be changed efficiently without having
to remove entire inserts,
making the process not just quick and simple, but cost conscious for the infinite variety of print lengths inherent to packaging. Two operator friendly, low weight sleeves are the only parts that need to be exchanged in order to adjust print sizes. Visitors to Muller Martini’s GRAPH EXPO booth will be able to experience the sleeve change functionality first- hand—and for the first time in the United States.
The booth features a pneumati- cally powered 33.5"-wide VSOP print tower which has been modi- fied with a see-through doorway, allowing a unique perspective to the VSOP’s changeover technology. The demonstration reveals how easy
and fast it is to change the sleeves in order to seamlessly accommodate a new printing job. Muller Mar- tini’s VSOP technology represents a singular solution for an array of markets including shrink sleeves, wet-glue, wrap-around and in-mold labels,
films, laminates and food
packaging, and folding boxes, liq- uid packaging and carton printing. It is available in two different web widths (i.e. 20.5" and 33.5") and has a maximum production speed of 1,200 fpm.
In addition to its rapid change-
overs, the VSOP web offset printing press delivers the first class printing quality needed to meet the tough requirements of the packaging mar- ket. The flexibility of Variable Sleeve Offset Printing makes it the most dynamic web press technology in the packaging market, affording many profitable opportunities to printers looking for potential growth mar- kets—with an almost endless order spectrum—to sustain their business.
Derek Lambert of Cosmos Communications uses GMG ColorProof for creating perfect proof between the company’s inkjet devices.
Lambert decided to look at new proof- ing systems. “My objectives were consis- tency along with easy maintenance and cost efficiency. I also needed a system that would give halftone dots, because older print buyers were raised looking at dots. The consistency between two different model printers had to be same. I wasn’t proofing to an industry standard like GRACoL, but to a house standard. I needed selective color control.” The first two systems tested did not pass muster. Then Lambert was told about GMG ColorProof. “Contrary to what I thought, it was an easy system to learn, with the help of the manuals and GMG’s training class,” he says. GMG is located in Booth 644. Lambert was able to create perfect proofs between his inkjet printers. “We purchased GMG ColorProof and GMG DotProof for three printers—an Epson 9880, Epson 7880, and HP 1050C for newsprint. Our material costs were cut from $45-65,000 to $10,000 a month. Everyone is happy. Callibration is easy and fast, and the color accuracy is great. Our proofs pass all industry standards, and GMG ProofControl validates that. With GMG ColorProof, I can even build my own profiles. And, except for some news- paper proofs, even the older print buyers don’t require dot proofs any more.“ GMG ColorProof also became the ‘go-to’ system for spot colors. Cosmos’ proprietary system did not have every
PROOFING SESSIONS
WEDNESDAY, OCTOBER 6 9:00 am - 10:00 am • Designing Documents Around Technology, Room N426b Cyril Philipose, Senior Consultant, Design Services, Prinova, Inc.
11:00 am - 11:55 am • Managing Data Across All Your Communication Channels: Data,
spot color available in its library. “I made a proof and sent it to one of my clients. It didn’t even match the swatch,” comments Lambert. “We sent a GMG ColorProof sheet that was dead on.” GMG ColorProof is also fast. “Com- plicated jobs that might take GMG ColorProof 12 seconds took another system one to three minutes to pro- duce,” adds Lambert. “We take photos for 400-page auction catalogs. We need accurate color and can’t wait all day for proofs. With ColorProof, we don’t.” Last year, Lambert decided that Cos- mos needed to operate under an indus- try standard. Customer driven demand drove Cosmos to work towards G7 certification. “Our GMG ColorProof system was basically ready for our G7 certification testing. It could create SWOP3, SWOP5 and our own Cos- mos standards,” explains Lambert. “We needed to migrate from our Cosmos press standard. We went through the process with some G7 experts, pro- filed the presses, and became standards- based. Fortunately for us, our GMG proofing system didn’t need any work.” “GMG ColorProof is a very user- friendly, cost effective, and color- accurate system. With it, printers can expect a substantial ROI,” concludes Lambert. “I’m already looking at my next investment, GMG InkOptimizer, to deliver more control on press, and less makereadies—and all with less ink.”
Content & Reporting, Room N426a Scott Draeger, M-EDP, Manager of Product Strategy, HP Exstream
• Data-Driven, Personalized Customer Communications for Fun & Profit, Room N426b Scott Bannor, Regional Sales Manager, Elixir Technologies
12:00 noon - 1:00 pm • Let the Tool Do the Work, Room N426a Denise Miano, EDP, NEPS, Inc.
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