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Must See ‘ems • pg. 4


The Value of Print • pg. 22


Education Main Street • pg. 26 October 3 – 6, 2010 McCormick Place Chicago, IL USA SHOW DAILY WEDNESDAY, OCTOBER 6, 2010 NEWS BRIEFS


Chicago Welcomes “Qualifi ed” Traffi c Jam!


High-level lead reports are strong as attendees are drawn to GRAPH EXPO’s diverse scope.


By Mark Vruno


CAREER AWARENESS DAY today, sponsored by GAERF and GASC, welcomes high school and college students to GRAPH EXPO and encourages them to explore careers in the graphic communications industry. Education Main Street is dedicated to graphic arts-oriented educational programs and opportunities, and where the best entries in this year’s Student Design Competition are on display (booth 4839).


G7 Summit continues on the show floor today. In booths 4057 and 4361, the Summit offers educational sessions to promote best practices in every step of the print process.


Xplor Document University at GRAPH EXPO concludes today with nine educational sessions. Beginning at 9:00 a.m., sessions will be held in rooms N426a, b, and c.


The inaugural Vision 3 Summit will be held in Palm Desert, CA, March 13-16, 2011. Plan now to attend this leadership conference for the graphic communications industry, a joint effort by NAPL, NPES and the Printing Industries of America.


GRAPH EXPO 2011 Mark your calendar and plan now to attend GRAPH EXPO 2011 when it comes to Chicago’s McCormick Place September 11-14, 2011.


Twitter.com/graph_expo: When you’re at GRAPH EXPO, please use hash-tag #graphexpo when tweeting anything about the show.


Education Main Street has seen a huge increase in traffic and interest over last year’s numbers.


S


o, how has GRAPH EXPO performed so far? “We rate our interactions on a scale of one to five, with five being the high- est, and we’ve had a record number of


fives at this show,” praises Tawnya Starr, president of web-to-print provider PrinterPresence (Booth 4459), which has been exhibiting at GRAPH EXPO for 10 years. “We’ve also run out of marketing materials,” Starr reported on Tuesday, “and we brought the same amount as for last year’s PRINT 09, which was a seven-day show.” Starr says her team knew coming in that the people at this


show were going to be serious. “There’s a higher level of attendee here,” she adds, “and more business owners. I wish


these decision-makers would come to every tradeshow.” Other exhibitors have similarly positive reactions. “We’ve seen better attendance than what we anticipated,” says Vince Lapinski, manroland CEO. “The market has been tough and business has been tough, but people are still investing. I think the strong printers are certainly investing.” In booth (continued on page 52)


GRAPH EXPO: The Ultimate Classroom


M


ore than a place to buy and sell products and services, GRAPH EXPO 2010 aims to deliver


education, inspiration, and innovation with something for everyone across the diverse spectrum of attendees— from the casual show visitor, to the seasoned printer, and even the inter- ested student.


While education may begin with


young students, learning is a lifelong journey to which GRAPH EXPO responds with a myriad of learning experiences. This year’s show ignites the imagination of our future work- force today at Career Awareness Day. For seasoned print pros, the education- al opportunities run the gamut from professional seminars and special free segment-specific


presenta-


tions, to the newly co-locat- ed G7 Summit and Xplor Document University,


plus


special sessions in the News Print, PackPrint / Future Print and GREENspace theaters—plus numerous exhibitor presentations held throughout the show.


Back by popular demand The future of the graphic communi- cation industry lies within the hands of young adults perusing the show floor today. This year, high school students and teachers have come from far and wide, reaching beyond the Midwest states of Illinois, Indiana, Wisconsin, and Minnesota, all the way from a (continued on page 52)


INSIDE DAY 4 Marketing Services ................ page 8


New Opportunity: Photo Books ......................... page 10 Exhibitor List ........................ page 30 Floor Show Map ................... page 32


Digital Booking Printing ....... page 38 Sustainability Initiatives ....... page 40











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