Official Show Daily • Cygnus Graphics Media
GRAPH EXPO • October 6, 2010 ■ 53
Pitney Bowes Highlights Cost-saving Solutions for Mailers
Technologies help streamline workflow and make production processes more efficient
make production processes more effi- cient and enhance the value of their important customer communications. Key technologies on display include the Production Intelligence suite of output management and automated document factory software that can help to streamline workflow. The Pit- ney Bowes IntelliJet printing systems family can help transactional mail-
P
itney Bowes (Booth 3601) is
ways mailers can lower their
showcasing innovative operational
costs,
ers migrate to digital inkjet printing in monochrome, full color and even MICR to adopt a “white paper” envi- ronment that not only eliminates pre- printed forms, but also lets mailers create highly personalized, effective and relevant mail pieces at a lower total cost.
The Mailstream Productivity Series inserting system further supports the white paper environment with in-line innovations that let mailers add per- sonalized inserts and transform white envelopes with on-envelope messag-
VDP Application Essential to
Digital Printer’s Growth Speedy Print uses Meadows Publishing Systems’ DesignMerge software to enhance client relationships
consin business market since 1972. Its customers include legal profes- sionals, insurance companies, civic organizations, non-profits and general business. The keys to Speedy Print’s success are its full design and market- ing services, an increase in business from customers who are looking to outsource design and variable-data printing (VDP), and print quality and customer service.
S
“Our graphic design and variable printing business has increased steadi- ly year after year,” says Keith Ernst, President of Speedy Print. To stay ahead of its competition, Speedy Print decided to install Meadows Publish- ing Solutions’ (Booth 113) Design- Merge variable-data software.
Customer needs fulfilled Speedy Print initially purchased
DesignMerge for two clients. One is an insurance company that want- ed to personalize ID cards for their customers. “With DesignMerge, the ease of printing is amazing, and we have printed over 5,000 cards without error,” says Amy Messick, Speedy Print’s Graphics Manager. “The sec- ond company is a Internet company wanting Internet access codes that feature barcodes, where the barcode changes with each access code. Last
peedy Print, a commer- cial digital printer located in Milwaukee, has been serving the southeast Wis-
year we printed over 100,000 of them, again without a single error.”
Developing new relationships
As a result of these experiences, Speedy Print has developed additional relationships with other clients using VDP solutions. “It really has become an essential component of the services we provide to our clients,” says Ernst. To date, Speedy Print’s biggest challenge has been educating custom- ers on the benefits of using VDP. “Our customers need up-front information on what VDP is, how it works, and what the results might be,” says Messick. “In these economic times it can be hard to convince cus- tomers of the direct economic benefit that VDP offers them. Once we have been successful in promoting VDP, an additional challenge has been getting our customers to give us properly for- matted files.”
According to Ernst, DesignMerge has helped the company gain an addi- tional 15 to 20% in new business, while enabling them to increase the number of jobs that they receive from established customers as well. The positive trend in personalized market- ing will continue to help Speedy Print to grow, Ernst expects. “In 2010 we’re anticipating an
excellent return on our DesignMerge investment resulting in continued expansion of our business.”
es and branding during mail finishing without sacrificing integrity or pro- ductivity. For mailers who need the flexibility to process both letters and flats with high integrity, the Mail- stream Evolution inserting system’s modular and flexible design can help mailers process a greater range of applications to bring in new and more profitable business. Direct Mailers can view Pitney Bowe’s FlowMas- ter RS Flex inserting system unique application capabilities including new automated
document factory
software integration. Whether mail- ers require comprehensive support or occasional technical expertise, Pitney Bowe’s full-range of ServiceWorks Solutions can help equipment and operation perform their best.
Multifunction tabber For mid-volume mailers, Pitney is
Bowes showcasing its tabletop,
dual-head W360 Multifunction Tabber system, which provides several tab- bing applications and stamp affixing
in one solution to help mailers meet the latest United States Postal Service (USPS) tabbing regulations and effi- ciently prepare letter size self-mailers and booklets for delivery. Pitney Bowes is also featuring its Connect+ Customer Communications Series, which helps organizations deliver high quality printed envelopes to their clients with fast turnaround time. The Connect+ Series prints high- resolution text and graphics in four- process color or black on the outside of the envelope. Also on display is the OfficeRight DF900 Folder, which can fold up to 20,000 pieces per hour in seven distinct folding options that can meet the needs of a wide range of business applications, from invoices to newsletters. Pitney Bowes is also highlighting the DI950 inserting solu- tion with two-dimensional (2D) docu- ment scanning for mid-sized mailers. With 2D scanning, the DI950 can help optimize mail processing with high integrity and minimal impact on docu- ment appearance.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64