40 ■ October 6, 2010 • GRAPH EXPO
Official Show Daily • Cygnus Graphics Media
Sustainable Forestry Initiative’s Green Forest Management
T
he Sustainable Forestry Ini- tiative (SFI) (Booth 3337) is a fully independent, chari- table organization dedicat- ed to promoting sustainable forest management. It is also a sponsor of GREENspace at GRAPH EXPO 2010. They work with conservation groups, local communities, resource profes- sionals, landowners, and other orga- nizations and individuals who share their passion for responsible forest management. SFI’s Board of Direc- tors represents environmental, social and economic interests equally, and address local needs through a grass- roots network of SFI Implementation Committees. SFI’s forest certification standard is based on principles that promote sus- tainable forest management, includ- ing measures to protect water quality, biodiversity, wildlife habitat, species at risk and Forests with Exceptional Conservation Value. The standard is used widely across North America, and has strong acceptance in the glob- al marketplace so SFI can deliver a steady supply of wood and paper products from legal and responsible sources. This is especially important at a time when there is growing demand for green building and responsible paper purchasing, and less than 10% of the world’s forests are certified. SFI forest certification promotes responsible forestry practices. An SFI-certified program participant who owns or manages forestland is certified to SFI Requirements: Sec- tion 2: SFI 2010-2014 Standard, land management requirements set out in Objectives 1-7 and 14-20. SFI chain-of-custody certification is an accounting system that tracks fiber content through production and manu- facturing to the end product. Compa- nies can make claims about how much of their product comes from certified lands, how much contains recycled content, and how much is non-certi- fied/non-controversial forest content. SFI fiber sourcing certification the 90% of
addresses the world’s
forests that are not certified. Program participants must show that the raw material in their supply chain comes from legal and responsible sources, whether the forests are certified or not. To meet the fiber sourcing require- ments, primary producers must be third-party audited and certified to SFI Requirements: Section 2 – SFI 2010- 2014 Standard (Objectives 8-20). Sec- ondary producers who want to use the “certified fiber sourcing” label must be
certified to SFI Requirements: Section 4 – Rules for Use of SFI On-Product Labels.
SFI labels are recognized globally and provide a visual cue to help cus- tomers
source responsibly managed forest products. In order to use any of the SFI labels, the company must be certified to Section 2 – SFI 2010-2014 Standard, Section 3 – SFI Chain-of- Custody Certification or Section 4 – Rules for the Use of SFI On-Product Labels, and have approval from the Office of Label Use and Licensing. SFI Program Requirements are audit- ed by independent, third-party certifi- cation bodies to ensure they conform.
Retailers, printers, publishers, dis-
tributors and merchants are turning to SFI-certified papers and packaging materials to meet the growing demand for responsibly sourced forest prod- ucts. SFI “percent content” and fiber sourcing labels make sustainable for- estry less anonymous. They provide is a visual cue telling you and your cus- tomers the fiber used to produce paper and packaging products—from enve- lopes to juice boxes to magazines—is from a legal and responsible source. The SFI program is the world’s larg- est single forest certification standard, and it is internationally recognized and accepted. This offers the advan-
tage of a steady supply of certified products to meet the growing con- sumer demand.
By choosing SFI-certified products, companies of all sizes can use their buying power to improve forest man- agement while sending a clear signal to customers they care about forests. While recovered fiber is an attrac-
tive choice, it usually only makes up a small percentage of any paper product. An SFI label completes the equation by confirming the rest of the wood fiber is from a responsible source. There are also SFI labels available to indicate the amount of recovered fiber content in a certified product.
End-to-End Color Workfl ow for
Labels and Packaging EskoArtwork, Sun Chemical and GMG join forces to deliver integration between different components
MG Americas (Booth 644), a leading devel- oper and supplier of high-end color manage- ment software solutions, is partnering with Sun Chemical to further integrate access to the Sun Chemical SmartColour database in a workflow where EskoArtwork (Booth 217) pre-production tools and GMG proofing solutions are combined. This collabora- tion among three industry leaders offers a deeper, more integrated end-to-end color workflow in the label and packaging industries. SmartColour, a database of real ink-on-substrate color results, including leading brand-owner color specifica- tions, saves time and money by eliminating the need to fingerprint spot colors on production presses in order to obtain accurate color results on proof. The EskoArtwork Color Engine connects to the SmartColour database and manages SmartColour ink information, using the full spectral ink profile data to calculate spot color overprints. Under the new partnership, GMG will integrate the EskoArtwork technology to connect its ColorProof proof- ing solution to the SmartColour Engine. At any stage of the packaging pre-production process, from design to print, SmartColour ink profiles can be used to communicate color information more efficiently: preview spot inks on screen and produce color-accurate inkjet proofs. Brand color accuracy is achieved without the expense of spot color press trials, and without erroneous color expectations.
G
Benefits for packaging This innovative cooperation is sparked by growing cus- tomer demand for increased integration between different workflow components. As EskoArtwork and GMG have a large common installed customer base, customers will now have access to a central spot color repository. The result is system wide color consistency and a smoother
and realistic spot color rendition in a mixed workflow. The new collaborative solution also supports the increasing demand for remote proofing to meet brand owner require- ments for shorter design cycles. This new color offering is a true multivendor solu- tion. It gives users realistic expectations of the printed result throughout the supply chain and avoids delays and increased costs due to color miscommunication. SmartColour spot ink definitions assigned in a packag- ing job, including brand owner color definitions, will be automatically recognized by the GMG proofing solution. Production jobs stored electronically contain a reference to SmartColour data so that recurring jobs are processed quickly and consistently.
NEW OPPORTUNITIES FOR LABEL AND PACKAGING MARKET
SPECIAL SEMINAR IN PACKPRINT/FUTURE PRINT THEATER OFFERS MARKET INSIGHT
WEDNESDAY, OCTOBER 6 10:30 am – 11:00 am PackPrint/Future Print Theater Booth 4627
“Short-Run Digital Color Printing Impact on Supply Chain” Speaker: Rich Egert, Strategic Technology Providers, General Manager, OKI Data Americas
Digital color printing is creating new opportunities within the supply chain of packaging and labels. In this session, attendees will learn how to identify opportunities within the packaging market which are created by digital short-run color for both print shops and end-users—and find out how to get started.
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