48 ■ October 6, 2010 • GRAPH EXPO
Official Show Daily • Cygnus Graphics Media NEWPRODUCTS
(Booth 2939) is launching Mohawk Maestro, a software solution for digital press owners that supports entry into the press printed photo book, card, and calendar market. Maestro Standard pro- vides pre-designed product templates so that customers can start creating photo books, cards, and calendars right away. Maestro Custom allows users to add and edit their own product templates, customize the software for their brand, and add their own product photos. It also provides the ability to add silver halide products to your catalog of services. Storefront can be added to either the Maestro Standard or Custom offering and provides the ability to create photo products via the Web.
Document
Management App EFI (Booth 2000) is highlighting
Fiery VUE, a print application that makes producing professional-looking finished documents fast and simple for office workers. The free application is ideal for any functional group across an enterprise including sales, marketing, finance, legal, HR, and training.
XMPie (Booth 400, 600) is high- lighting uProduce Marketing Console, a Web-based tracking and reporting tool that allows service providers and marketers to monitor each phase of
Before printing, any office user can interact with the document on-screen in 3D to sculpt and then preview how the finished document will look. This creates better looking documents, reduces waste, and lowers overall cost. And with its eco- features such as Green Books and Green Printing Accounting, Fiery VUE makes being green even easier in office printing.
Web-based Tracking and Reporting
multi-channel, one-to-one marketing campaigns, including print, e-mail, and the Web. It is an open system, offering easy integration of third party data for a 360 degree view of live campaigns. The latest version of uProduce Mar-
keting Console introduces new levels of integration with XMPie’s Automatic Dynamic Object Replacement (ADOR) technology. With version 1.8, it is now possible to flag recipient records meet- ing specific criteria so recipients can be selected to receive certain follow-up communications. It also allows users to globally update any database field with new information based on report find- ings, further simplifying processes. Users can select a specific recipient in a report to obtain full details of his/her campaign activities—such as whether an e-mail was opened, a PURL was visited or a button was clicked—as well as obtain an aggregate view of recipient response rates over a period of time.
Wide-Format Media
Fujifilm Graphic Systems Division (Booth 627, 1469) is showcasing its line-up of wide-format UV and solvent roll media. The media, including ban-
ner selections, premium papers, adhesive backed vinyl, backlit media, canvas, wall and floor graphic media and perforated window film, is designed for use on UV and solvent solutions and is the perfect complement to Fujifilm’s printer, ink, and color management RIP solutions. All of Fujifilm’s media undergoes tests to guarantee performance on print qual- ity, color development, maximum dura- bility, and ease-of-use. The media must demonstrate that it is easy to handle, and that it can stand up to the elements, resisting cracking and yellowing. It is also fully tested with all of Fujifilm’s equipment and inks to ensure that print- ers are getting a fully compatible bundle, helping them to avoid costly mistakes. Fujifilm’s latest addition is a PVC-free polypropylene wall graphic. Designed for the retail graphics production, the PVC-free media provides printers with a recyclable backdrop that meets print buy- ers increasing demands for solutions that are less harmful to the environment. Fuji- film’s polypropylene wall graphic film is proven to outperform PVC-based wall graphics because it doesn’t shrink, and offers easy installation and repositioning, using only a mild adhesive to eliminate surface damage when removed.
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